Brawl in Mickeys Backyard
A Brawl in Mickey’s Backyard
1. What is the focal organization in this case, and what is the main issue it faces?
The focal organization in this case is SunCal. SunCal is a real estate broker that would like to develop condominiums on landing near Disneyland.
2. Who are the relevant market and nonmarket stakeholders in this situation?
Disneyland Employees – Market Stakeholder
Disneyland Visitor/Patrons – Market Stakeholder
SunCal Developer – Nonmarket
Affordable Housing Advocates – Nonmarket
Disney Employee’s Union – Nonmarket
Individuals and Groups favoring reduction of long commutes and air pollution – Nonmarket
Chamber of Commerce – Nonmarket
City Council – Nonmarket
Other resort area businesses – Nonmarket
Local government officials – Nonmarket
3. What are the various stakeholders’ interests? Please indicate if each stakeholder is in favor of, or opposed to, SunCal’s proposed development.
SunCal Developer, Disneyland employers, its union, Affordable Housing Advocates, individuals and groups are in favor of the development because they would like to have less of a commute to work and offer affordable living.
Walt Disney Company is against the development. The company didn’t want visitors to notice the real world around them while visiting a fantasyland resort, Disneyland. The Chamber of Commerce and local businesses supported Walt Disney, and opposes the development, due to the position that Disney offers the city; the city relies heavily on the tourist that the company brought into the city.
The City Council was split on the development possibility due to the interest of its citizens and Disneyland is a big taxpayer.
4. What sources of power do the relevant stakeholders have?
Stakeholders who oppose the SunCal development have the power to block the developer’s plans through a lawsuit. Employees and their unions can impose great economic power and cause a plan like this to fail.
Walt Disney Company, a major
1. What is the focal organization in this case, and what is the main issue it faces?
The focal organization in this case is SunCal. SunCal is a real estate broker that would like to develop condominiums on landing near Disneyland.
2. Who are the relevant market and nonmarket stakeholders in this situation?
Disneyland Employees – Market Stakeholder
Disneyland Visitor/Patrons – Market Stakeholder
SunCal Developer – Nonmarket
Affordable Housing Advocates – Nonmarket
Disney Employee’s Union – Nonmarket
Individuals and Groups favoring reduction of long commutes and air pollution – Nonmarket
Chamber of Commerce – Nonmarket
City Council – Nonmarket
Other resort area businesses – Nonmarket
Local government officials – Nonmarket
3. What are the various stakeholders’ interests? Please indicate if each stakeholder is in favor of, or opposed to, SunCal’s proposed development.
SunCal Developer, Disneyland employers, its union, Affordable Housing Advocates, individuals and groups are in favor of the development because they would like to have less of a commute to work and offer affordable living.
Walt Disney Company is against the development. The company didn’t want visitors to notice the real world around them while visiting a fantasyland resort, Disneyland. The Chamber of Commerce and local businesses supported Walt Disney, and opposes the development, due to the position that Disney offers the city; the city relies heavily on the tourist that the company brought into the city.
The City Council was split on the development possibility due to the interest of its citizens and Disneyland is a big taxpayer.
4. What sources of power do the relevant stakeholders have?
Stakeholders who oppose the SunCal development have the power to block the developer’s plans through a lawsuit. Employees and their unions can impose great economic power and cause a plan like this to fail.
Walt Disney Company, a major