Case Study
Review Case 27: “Vodafone: Out of Many, One”
Introduction:
Vodafone is the biggest telecom company around the globe, who is serving the customers in Middle East, Asia, Europe and United States, with the company joint ventures, partnership, undertaking and speculation.
Vodafone was established in 1984 as a subordinate of Rascal electronics plc and in 1991 after becoming an independent company it was named as Vodafone group plc. Today Vodafone employs more than 66,000 employees around the globe.
Establish criteria for judging strategic performance by considering successes & strategies. Use a balanced scorecard framework to make sure that both financial and strategic controls are used to assess performance. Define the company's core competencies. Vodafone as a brand has always focused on its core competent area. They have the highest market share after Bharti, BSNL, and Reliance. Vodafone has competitive advantage over other companies because of their value added service (VAS) which is the number of schemes they have. Especially the add on plans. This plan is separate from the main plan. It is a major source of revenue to the company. Secondly, because of their Technological Advantage, Vodafone has installed SAP technology. SAP is a way of delivering mobile capabilities such as mobile asset management, mobile sales for handhelds, mobile service for handhelds, mobile time, mobile travel, mobile BI, mobile warehouse management, and mobile direct store delivery. These capabilities of SAP Mobile Business has established new ways to interact with enterprise systems hence empowering new user communities to participate in collaborative business processes, resulting in increased customer satisfaction, profitability, and competitive advantage. Determine if the company has a sustainable competitive advantage. If you determine that a sustainable advantage exists, support your claim. If you find it lacking, recommend actions that would secure a sustainable
Introduction:
Vodafone is the biggest telecom company around the globe, who is serving the customers in Middle East, Asia, Europe and United States, with the company joint ventures, partnership, undertaking and speculation.
Vodafone was established in 1984 as a subordinate of Rascal electronics plc and in 1991 after becoming an independent company it was named as Vodafone group plc. Today Vodafone employs more than 66,000 employees around the globe.
Establish criteria for judging strategic performance by considering successes & strategies. Use a balanced scorecard framework to make sure that both financial and strategic controls are used to assess performance. Define the company's core competencies. Vodafone as a brand has always focused on its core competent area. They have the highest market share after Bharti, BSNL, and Reliance. Vodafone has competitive advantage over other companies because of their value added service (VAS) which is the number of schemes they have. Especially the add on plans. This plan is separate from the main plan. It is a major source of revenue to the company. Secondly, because of their Technological Advantage, Vodafone has installed SAP technology. SAP is a way of delivering mobile capabilities such as mobile asset management, mobile sales for handhelds, mobile service for handhelds, mobile time, mobile travel, mobile BI, mobile warehouse management, and mobile direct store delivery. These capabilities of SAP Mobile Business has established new ways to interact with enterprise systems hence empowering new user communities to participate in collaborative business processes, resulting in increased customer satisfaction, profitability, and competitive advantage. Determine if the company has a sustainable competitive advantage. If you determine that a sustainable advantage exists, support your claim. If you find it lacking, recommend actions that would secure a sustainable