Competitive Strategies & Government Policies Essay Example
Competitive Strategies and Government Policies
Brenda Ocampo, Eileen Pool, Bernardo Villegas,
Roderick Phipps, & Mohammed Alodeh
ECO 365
February 4, 2013
Gregory Czarnecki
McDonald’s
The fast food industry is a highly competitive environment. For a leading chain such as McDonalds they always need to be thinking ahead about the competition and how the economy affects their industry. Although McDonalds is one of the biggest fast food chains they have to be aware of new companies entering in to the market, mergers, globalization, pricing, and how to continuously sustain their profits. By being aware of these main points they stay ahead in their market. Next McDonalds must regulate themselves in regards to global competition with decisions made by management. Within the fast food industry they must be consistently aware of their labor demands, supplies, relations and unions. Besides keeping track of the competition and the current economy McDonalds must also stay on top of the current and expected government and polices as well as their own rules and regulations.
Market, Mergers, and Globalization McDonalds, is in restaurant industry but narrowed to the fast food market. McDonald’s competition would include Burger King, Jack in the box, and Sonic to name a few. They is very little or opportunity for others to enter the market on a larger scale. ___ there is a huge opportunity for a small mom and pop restaurant or food truck to enter the market. McDonalds would move in next door, or just buy the competition out. McDonald main focus is at current competitor’s edging forward and obtaining more market share and customers. To remain competitive in the market McDonalds must keep up with customer demands and societies behavior. As stated in the Huffington Post Jack and the Box has their entire menu available around the clock (Huffington Post, 2013).With increasing demand and to balance the playing field, McDonalds is planning on
Brenda Ocampo, Eileen Pool, Bernardo Villegas,
Roderick Phipps, & Mohammed Alodeh
ECO 365
February 4, 2013
Gregory Czarnecki
McDonald’s
The fast food industry is a highly competitive environment. For a leading chain such as McDonalds they always need to be thinking ahead about the competition and how the economy affects their industry. Although McDonalds is one of the biggest fast food chains they have to be aware of new companies entering in to the market, mergers, globalization, pricing, and how to continuously sustain their profits. By being aware of these main points they stay ahead in their market. Next McDonalds must regulate themselves in regards to global competition with decisions made by management. Within the fast food industry they must be consistently aware of their labor demands, supplies, relations and unions. Besides keeping track of the competition and the current economy McDonalds must also stay on top of the current and expected government and polices as well as their own rules and regulations.
Market, Mergers, and Globalization McDonalds, is in restaurant industry but narrowed to the fast food market. McDonald’s competition would include Burger King, Jack in the box, and Sonic to name a few. They is very little or opportunity for others to enter the market on a larger scale. ___ there is a huge opportunity for a small mom and pop restaurant or food truck to enter the market. McDonalds would move in next door, or just buy the competition out. McDonald main focus is at current competitor’s edging forward and obtaining more market share and customers. To remain competitive in the market McDonalds must keep up with customer demands and societies behavior. As stated in the Huffington Post Jack and the Box has their entire menu available around the clock (Huffington Post, 2013).With increasing demand and to balance the playing field, McDonalds is planning on