E Matrimonial Sites
EXECUTIVE SUMMARY
In the past recent years, market trends have changed tremendously. Today, people prefer more lavish and comfortable lifestyles and luxuries play a crucial role. This has given rise to many new industries and the older formats have taken new shapes. Another such rapidly growing industry is the matrimonial industry. Everyone -- from those in entertainment to décor (as wedding planners); beauty clinics, cosmetic giants, travel, and tourism; even matrimonial web sites and bureaus -- are making money out of marriage.
The Indian wedding market is currently estimated at Rs 70,000 crore. The matrimonial services saw a growth rate of 37% in India last year. This growth is not only because of the high society weddings, but even the middle class families are ready to spend on good services. The minimum budget spend on a wedding varies from Rs 10 lakh (Rs 1 million) for medium size weddings to the upper middle class segment which go beyond Rs 50 lakh (Rs 5 million).
Online matchmaking is on the verge of a boom in the country, with over four million Indians subscribing to matrimonial search on the Internet, according to a survey by Internet. While scores of browsers have found their life partners through the World-Wide-Web, it has also accounted for several cases of fraud and mismatch.
Our parent company, Hindustan Media, started in 1924 and is an established brand in North India. On financial front, HT Media has posted a net profit of Rs.27.3 crore for FY05 to total income of Rs.633.6 crore. Currently, Hindustan Times is only in the matrimonial industry through newspaper matrimonial advertisements and has not taken up the matrimonial bureau/website services on a larger scale.
Our secondary survey, conducted by research on the Internet, gave an overview of the increasing spending power even in the middle and upper middle-income groups and the major entrants in matrimonial bureau services.
Our primary survey began with visits to various matrimonial
In the past recent years, market trends have changed tremendously. Today, people prefer more lavish and comfortable lifestyles and luxuries play a crucial role. This has given rise to many new industries and the older formats have taken new shapes. Another such rapidly growing industry is the matrimonial industry. Everyone -- from those in entertainment to décor (as wedding planners); beauty clinics, cosmetic giants, travel, and tourism; even matrimonial web sites and bureaus -- are making money out of marriage.
The Indian wedding market is currently estimated at Rs 70,000 crore. The matrimonial services saw a growth rate of 37% in India last year. This growth is not only because of the high society weddings, but even the middle class families are ready to spend on good services. The minimum budget spend on a wedding varies from Rs 10 lakh (Rs 1 million) for medium size weddings to the upper middle class segment which go beyond Rs 50 lakh (Rs 5 million).
Online matchmaking is on the verge of a boom in the country, with over four million Indians subscribing to matrimonial search on the Internet, according to a survey by Internet. While scores of browsers have found their life partners through the World-Wide-Web, it has also accounted for several cases of fraud and mismatch.
Our parent company, Hindustan Media, started in 1924 and is an established brand in North India. On financial front, HT Media has posted a net profit of Rs.27.3 crore for FY05 to total income of Rs.633.6 crore. Currently, Hindustan Times is only in the matrimonial industry through newspaper matrimonial advertisements and has not taken up the matrimonial bureau/website services on a larger scale.
Our secondary survey, conducted by research on the Internet, gave an overview of the increasing spending power even in the middle and upper middle-income groups and the major entrants in matrimonial bureau services.
Our primary survey began with visits to various matrimonial
Bibliography: II. Rs. 1501 – Rs. 2500 III IV. Above Rs. 5001 b) Exchanging Profiles and Family meetings: III. Rs. 11001 – Rs. 15000 IV