Mr. Blahut
Marketing 1
27 September 2013
Our Product, The Putter Wheel, is a revolutionary putting gadget that can be used by any golfers. The Putter Wheel is an engineered training device that provides immediate feedback.. The Putter Wheel is a cylinder shape golf ball. The Putter Wheel system is not simply a ball with the sides cut off. It is is designed to replicate the size, weight and feel of an actual golf ball. The Putter Wheel is uniquely engineered to be highly sensitive to mis-hits, resulting in wobbling and curving off the intended direction. The target market ranges from novice golfers, to professional golfing experts around the world. In todays world precise putting is becoming a lost art. It is becoming more about the driver and how far someone can hit the ball. The Putter Wheel’s job is to give instant feedback and help focus and enhance the customer’s putting skills. Having a great short game is essential to every golfer. Putting is one of the most crucial parts of a game. The Putter Wheel will help any golfer have a better and more accurate swing. The balls will be priced differently depending on the type of package. The Putter Wheels are manufactured in a Chinese factory for about $5.75 per 3 pack sleeve, which is the most highly promoted product. The Putter Wheel runs on an indirect distribution chain. The manufacture in China sells it to us at $5.75 per sleeve and we sell it to the distributor at around $15 per sleeve. Then that distributor sells it to the retail stores at $20 per sleeve and the retail stores make the most money selling it at $40 per sleeve. In addition to the 3 pack sleeve which costs $40 at retail, there are other options. For example, the 2 pack pouch will costs $27 at retail, and the single pack pouch will cost $18. All the packs will also include an alignment tool, designed to draw marks on a regular ball so that putters can hit the ball perfectly every single time. The prices for the Putter