H M Business Performance

WELCOME

Group Name: Concord
Name Of The Members
 Israt Jahan (Sub-Leader)
 Salma Begum

1397
1407

 Ridwan Binte Mahbub Borsha
 Sajedur Rahman

1408
1417

 Md. Shahnewaj (Leader)
 Md. Al-Amin

1422

 Bipul Chandra Mondal
 Sadia Khanom

1954

 Shima Sarker

1918

1426
2114

Our Presentation on

CORPORATION : H&M (Hennes & Mauritz)
 Introduction.
 Products of H & M.
 Analysis of Current Position.
 Porter’s 5 Forces Industrial Analysis.
 SWOT Analysis.
 Advantages.
 Disadvantages.
 Summery & Conclusion.

Fashion and quality at the best price

Introduce H&M
 A Swedish retail-clothing company
 Established in 1947 by
Erling Persson in Västerås, Sweden
 Firstly known as Hennes which only sold women's cloth
 In 1968, it added men’s cloth and known as
H&M (Hennes & Mauritz).
 Today it manufactures majority of clothing in
Asia and Europe including Bangladesh, China,
Egypt, India, Pakistan and Turkey.

H & M Products

Current Position of H & M

H&M
20
in figures
15
55

countries

3,51 stores
1
employe
1,32,0
es
002.29 Billion US
Profit
Dollar

5th ranked

Porter’s 5 Industrial Analysis in H & M
1.Threat of New Entrance: LOW
. Fashion Manufacture Companies.
.Mitigating by Popular Brands

Porter’s 5 Industrial Analysis in H & M
2. Threat of Substitute Products: LOW
Custom Tailors made alternatives.
Counterfeit Products.

Porter’s 5 Industrial Analysis in H & M
3. Threat of Competitors: HIGH
Many Companies.
Little Product Differentiation.
Diversity of Product range of Competitors.
Medium Brand Loyalty –Fashion trends and Cost based.
Matured Market Knowledge.
Matured Distribution Channels.

Porter’s 5 Industrial Analysis in H & M
4. Power of Suppliers: MODERATE
Many outsourced apparel manufacturers.
Many raw materials ( Cotton, Fabrics ) suppliers.

Porter’s 5 Industrial Analysis in H & M
5. Power of Buyers: MODERATE
No switching cost.
Many customers mitigated with many companies.
Ease of Information for trends, pricing.

SWOT