I Eat Mentos, Do You?

I Eat Mentos, Do You?

I Eat Mentos, Do You?
How many dilemmas a day do you stumble across, that given a solution would just make life easier? The ad for Mentos featuring Albert Einstein reads, “I eat Mentos, do you? Mentos. Helping People Get Ideas”, implying Mentos can help increase intelligence to a level comparable to Albert’s. In advertisements from Mentos ordinary individuals find themselves facing various dilemmas; however, if one consumes a Mento they are inspired to solve their problems, while staying fresh and cool. In every case a loser becomes a winner. Mentos’ ad featuring Albert Einstein is an effective advertisement, despite the absence of the appeal to logic, because its appeal to both credibility and emotions are so robust.
Even though Logos, the appeal to logic, is unaccounted for, the ad is still very successful. Of the three major ways writers or marketers persuade their audience to purchase their product, it isn’t necessary for Mentos to explain the logic for using a breath mint. Logically we all know what breathe mints do, stating the obvious wouldn’t contribute to the persuasion of the ad. Even considering the appeal to false logic, the notion that Albert Einstein’s brilliant mind is thanks to a breath mint is implausible; therefore, the assumption could be made that Mentos had no intentions to appeal to logic or false logic. An individual seeing this ad would not literally think they’d become as smart as Albert from consuming a breath mint. Although there is a lack of logos in this advisement, it is an effective ad that includes only two of the three appeals.
Ethos, the rhetorical element that appeals to credibility is the strongest element used to persuade customers to purchase this product. Albert Einstein is known for being one of the smartest men in history, and if that isn’t obvious enough to a reader, the ad also states that he is a, “World Famous Scientist”. The reputation and