Communications are at the very heart of all business activity. So it is essential that people in a company assess such practices to ensure they are working well. Effective communications help to create a direction and basis for everyone's activities.
According to the communication theorist Wilbur Schramm (1955), communication 'is the process of establishing a commonness or oneness of thought between a sender and a receiver'. In other words, it helps employees to work towards the same goals, giving them a similar direction and purpose. In doing so, effective communications help to create a direction and basis for everyone's activities.1 http://businesscasestudies.co.uk/unison/using-effective-communications/introduction.html
EFFECTIVE BUSINESS COMMUNICATION
Effective business communication can be defined as a well-organized and schemed process of sharing business ideas, proposals, information, facts and/or reports within an organization or outside it to achieve a predetermined goal. In other words, it is the flow of messages within a business house among its employees and with its customers, clients, etc., ensuring its smooth running.
Why Do We Need It
Many of us have faced the situation where our families and friends applaud and encourage our ideas, but fail to sell them to corporate houses or professional organizations. They just don't seem to be as enthusiastic and sure of it as us. It is just not enough to breed a brilliant business proposal in our minds, but to be able to express it in words or writing that would make people ponder over it and convince them to