Contents:
1. Questionnaire Sample P.2~P.4
2. The result of questionnaire P.5~P.14
3. The analyze of questionnaire P.15
4. The 8 elements for programming P.15~P.18
5. Communication P.18~P.19
6. Evaluation P.19~P.20
[pic]Johnson & Johnson baby’s products
Questionnaire
Over the past hundred years, Johnson & Johnson always provide the safe and reliable baby-care products with parents, our company attaches the customer’s trust. Therefore, we are committed to upholding all the ingredients of each product using strict quality testing and assessment. In order to understand the level of trust and favorite of the common mass, we design this questionnaire, to help us get more information to improve our products to benefit the public, so hope you can answer truthfully, and we guarantee the confidentiality of your answers.
1. What is your gender?
A) Male
B) Female
2. What is your age group in the follow answer?
A) 13~18
B) 19~29
C) 30~39
D) 40~59
E) Over 60
3. What is your occupation?
A) Student
B) Housewife
C) Health care worker
D) Other_________
4. Where are you know the products of Johnson’s baby?
A) Newspaper & Magazines
B) Commercial advertisement
C) Store
D) Family or Friend’s introduction
5. What kinds of produt of Johnson’s baby do you usually purchase?
A) The bath series
B) The emollients series
C The shampoo series
D) The wet tissue series
E) Other
6. How do you use our products?
A) According to instructions
B) According to your own style
C) Friend’s advise
7. What is your feeling after used our products?
A) Excellent
B) Good
C) General
D) Bad
8. Which aspect do you think our products need to improve?
A) Sales
B) Promotion
C) Quality
D) Price
9. Do you know the Campaign for Safe Cosmetics pointed out that some of our products have security problem potentially before?
A) Yes
B) No
10. What is your opinion after you know this issue?
A) No ideas
B) Continue to use