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Market Analysis of Apple Iphone Essay Example

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Market Analysis of Apple Iphone Essay Example
MARKETS AND MARKETING

Market Analysis of Apple iPhone

Student No. P 08270221

Executive summary

The purpose of report is to analysis market strategy and competitive analysis of Apple iPhone by using frameworks from Jobber (2004).Need to find conclusion with suggestive recommendation. To Analyse market strategy of Apple iPhone few structures has been used. These structures justify company diversification and market development using Ansoff matrix. Product differentiation has been discussed in terms of Porter generic model.
In later stage customer segmentation has been discussed with respect to behavioural, psychographic and profile aspects of customer. After this an analysis has been done for competitive environment against Apple iPhone wrt Nokia / RIM in conjunction with perceptual map (frame work) evaluates competitors in terms of market share and product line breadth.
Brand positioning shown with the help of 4C’s model (Jobber, 2004).
Future strategies are suggested for iPhone with 4P’s model which basically comprise of Price, promotion, product and place.
At the end conclusion and recommendation are derived from the analysis done as mentioned above for Apple iPhone.
For further information references and appendices has been incorporated.

Table of content

1.0 Executive Summary

2.0 Introduction

3.0 Marketing Strategy Analysis
3.1 Ansoff Matrix
3.2 Porter Generic Model

4.0 Customer Segmentation
4.1 Customer Analysis

5.0 Competitive Analysis
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