Founded by Mr. Henry Ford
Headquartered in Dearborn, Michigan, suburb of Detroit
FORD MOTOR COMPANY:
5th largest Automaker worldwide
Ranks 25th on 2011 Fortune 500 List
Sold 5.7 million units worldwide in 2011
Total Revenue in 2011 was $136 Billion
Enjoys 16.7% market-share globally
FIGURES AND STATISTICS:
Fascinating story on a B2B 'electronic marketplace'
Vision: "Effective use of IT" for efficient management of Supply chain
Objective: Reduce cost
Increase Quality
Achieve greater Flexibility
Rationalize the Supply chain process
ABOUT THE CASE STUDY:
VISION
PRODUCTS
BENEFITS
AUTO-X-CHANGE
TRADE-X-CHANGE
Who do you think would pay the cost for suppliers to put their catalogs onto these market places like AutoXchange? Who should have paid the costs?
Announced in February 2000
Co-Founded by Ford, GM and Daimler Chrysler
Combined Annual spending of $240 Billion
Objective: Single centralized platform for their common suppliers
COVISINT
Suppliers bear all the costs
Initial Membership fees, Per Event fees for Auction, Transaction Fees, etc
Increases Supplier's costs
Suppliers are often reluctant to participate in such open transparent marketplaces
Various fees can be waived or reduced to encourage participation
What were the benefits of these systems and who would reap them?
Reduction in Costs
Emphasis on Quality
Just-in-time Delivery and Flexibility
Reduction in complexity of point-to-point connection
Improved Supply Chain Management
What role do you think the technology played in the demise of these systems?
Real-time sharing of information
Technology re-deployed by companies involved to build their private networks
Various services offered proved to be too much for Internet start-up
Lack of huge technology and application-hosting capabilities
Technology as a product faces obsolescence in a short term
Why would more 'closed' private