P&G industry analysis
Abstract: As the most basic industry nearby human daily life. The consumer goods industry is the symbol of human interest, modern exchange of industry and the management intelligent development in hundreds of industries. Until 2012, the U.S. consumer goods market was the largest in the world, estimated at $432 billion (Select USA, 2013). By the research and analysis of certain industry, the industry will report the industry conditions to investor and the challenge and solution to industry managers. The report will focus on seven parts, which includes the consumer goods industry five force analysis, market condition analysis, leader company strategy analysis and profit condition analysis in order to suggest the future investor investment decision in consumer goods industry.
When define the consumer goods, which often described as Consumer Packaged Goods Industry (CONSUMER GOODSG) or Fast-Moving Consumer Goods (FMCG), which refer to the products or services for personal or household use in which are sold quickly and at relatively low cost. The main players are both on retailer side such as Walmart, Carrefour and Target and on the global companies side such as Unilever and Procter & Gamble.
Consumer Goods Industry Growth Forecasting Analysis: Based on Consumer Goods Research (2013), the demand for consumer goods has increased mainly in developing countries by the consumer income level increase. Asian countries are determined as the greatest demand market for consumer products by large manufactures to set up consumer outlets to cater to the consumers’ needs. Moreover, according to the economist intelligence unit, the consumer goods retail sales growth forecasting increasing from 2013 to 2014. The Latin America leads the global market growth increase from 2.10% to 4.60%; the Asia and Australasia market growth increase from 4.30% to 4.60%; the Eastern Europe growth increase from 3.40% to 3.80%, the Middle East and
When define the consumer goods, which often described as Consumer Packaged Goods Industry (CONSUMER GOODSG) or Fast-Moving Consumer Goods (FMCG), which refer to the products or services for personal or household use in which are sold quickly and at relatively low cost. The main players are both on retailer side such as Walmart, Carrefour and Target and on the global companies side such as Unilever and Procter & Gamble.
Consumer Goods Industry Growth Forecasting Analysis: Based on Consumer Goods Research (2013), the demand for consumer goods has increased mainly in developing countries by the consumer income level increase. Asian countries are determined as the greatest demand market for consumer products by large manufactures to set up consumer outlets to cater to the consumers’ needs. Moreover, according to the economist intelligence unit, the consumer goods retail sales growth forecasting increasing from 2013 to 2014. The Latin America leads the global market growth increase from 2.10% to 4.60%; the Asia and Australasia market growth increase from 4.30% to 4.60%; the Eastern Europe growth increase from 3.40% to 3.80%, the Middle East and