Preview

Strategic Formulation Example, Business Essay Example

Good Essays
Open Document
Open Document
684 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Formulation Example, Business Essay Example
Strategic Formulation
Business Level Strategy
The fun heaven focuses on the idea that beautiful memorize and good times are usually the simplest ones. When one remembers childhood or a day with friends or grandparents and family it most probably will be a picnic or an outdoor activity or a competition that most probably was not in a luxuries place, however the memory made makes it an amazing place. this is what fun heaven focus its strategy on, it is the believe that we can provide the most amazing experiences without incurring high expenses, thus we do not burden our customers with high prices. Moreover, because the fun heaven is targeted to middle class sector, it takes this into consideration when choosing its strategy.
Hence, in order to achieve competitive advantage and overcome the five forces defined by porter, fun heaven will adopt a combination strategy that focuses on overall low cost and differentiation.
It is because the fun heaven has a social value built within it we believe that we should offer low prices for our customers that has been set according to a study (previously mentioned), and because we believe that for a better sustainability and for gaining loyalty we should focus also on differentiation, thus building a competitive advantage that is not easy to imitate and substitute.
In focusing on low costs and when creating social values, people often neglect the value of having high quality, we believe that society deserves the best without taking advantage of their needs to have this heaven. We offer unique and valuable services and products that are not costly to build thus do not require high price premiums.
Moreover, it has been proven by evidence that this combination strategy yields the greatest benefits and best performance. It makes it harder for rivals to imitate fun heaven especially because there are no other competitors who serve the same market or with our services and strategy. Customers become more loyal which lowers their

You May Also Find These Documents Helpful

  • Powerful Essays

    “Maintaining a constant focus on providing higher quality vacations at tremendous value to our customers, while keeping an eye on the bottom line and earning superior returns for our shareholders.”…

    • 7656 Words
    • 25 Pages
    Powerful Essays
  • Powerful Essays

    Ch 2 Annual Report Target

    • 1227 Words
    • 5 Pages

    Delivery of superior guest (customer) experience Drive growth up, enhance gross margins and profitabilityImprove experience of management and invest…

    • 1227 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Mud Hens Case Study

    • 367 Words
    • 2 Pages

    Their unique point of difference is their attention to provide family oriented place that is affordable and fun. They pride themselves on their fun atmosphere where you can enjoy family or even go on a date. Their tickets are as low as a movie ticket, therefore giving…

    • 367 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    According to Schilling et al., (2014), an organization’s mission statement lays out what a company stands for by defining its purpose. The mission statement is used to state what is important to the company, what customer base or markets the company will serve, and it succinctly communicates a sense of direction the organization operates under. Fred’s Fun Farm’s given mission statement places a heavy burden on the customer by stating that the company will do well if the customer has fun. The customer may question that if the experience is not fun, then that is their own fault. The actual burden of satisfying the customer is on the company offering the goods and services. Fred’s Fun Farm should put the customer first by stating that the company…

    • 213 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Mastery, experience, integrity, professionalism, affordability and reliability are values we are proud of possessing. With us, you will not have to overshoot your budget to enjoy quality services. Not only do we provide benchmark services, we also use top rated products to serve you.…

    • 203 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Thorpe Park

    • 1388 Words
    • 6 Pages

    The purpose of Thorpe Park is to offer products that can be either goods or services. Thorpe Park has to provide products that satisfy their customer’s wants and needs. They offer these products at a price as you have to pay for tickets that allow you in the theme park. These prices allow Thorpe Park to make a profit. This means that Thorpe Park must charge a price that more than covers the costs of running the park e.g. staff wages, maintenance.…

    • 1388 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Jetblue Business Culture

    • 448 Words
    • 2 Pages

    * Fun, JetBlue hires, trains and rewards its crewmembers to share and protect its vision, it guarantees that its employees are enjoying their jobs so the customers enjoy their JetBlue experience.…

    • 448 Words
    • 2 Pages
    Good Essays
  • Good Essays

    (a) Define the term equilibrium potential and use the Nernst equation (see Appendix) to show how the equilibrium potentials for both sodium and potassium are calculated.…

    • 898 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Carnival Cruise Line

    • 820 Words
    • 4 Pages

    Carnival is a low-cost and customer oriented company which provides fun for a broad market. (Exhibit1 illustrates the core competiveness and key activities of CCL.) “Fun Ship” theme is the key competitive advantage of CCL which “wants to think of the boat as the destination, and the ports as secondary”. At the same time, they use various promotional channels and wide ticket price range to attract broader market. Low cost strategy, customer friendly service and efficient product distribution enable CCL to be the leading company in the cruise industry.CCL performed well in the past and boasts bright future market, but there is still a large room of strategic improvement to break the bottleneck and achieve an even stronger market position.…

    • 820 Words
    • 4 Pages
    Satisfactory Essays
  • Best Essays

    Six Flags

    • 1134 Words
    • 5 Pages

    A. Introduction Founded in Texas, Six Flags is the world’s largest regional theme park (by the quantity of properties it owns) that provides world class, thrilling entertainment for families, teens, and young adults. Since 1961, when Angus G. Wynne started the chain, millions of families have trusted Six Flags to offer friendly, clean, and safe service. Today, they boast that more than 25 million guests attend the parks annually. The name is a reference to the six flags that have been flown over to the state of Texas throughout history: Spain, France, Mexico, Republic of Texas, Confederate States of America, and the United States of America. Six Flags offers various forms of entertainment ranging from amusement parks, theme parks, water parks, animal parks, and festivals. However, the amusement park is definitely what Six Flags is most notable for with its record-shattering roller coasters that will have consumers’ adrenaline pumping. In each park, other products and services are offered through high-profile corporate partnerships with marquee global brands including Kodak, Kraft Food Inc., Nintendo, Papa John’s, Johnny Rockets, and Cold Stone Creamery. Six Flags constantly attempts to diversify its products by trying to offer new and safe roller coasters annually. As a direct result of its strategy of providing great service and a diverse array of entertainment, its key guest satisfaction scores reached all-time highs in 2007 for categories such as overall visit, park cleanliness, employee…

    • 1134 Words
    • 5 Pages
    Best Essays
  • Good Essays

    ➢ Low operating cost: They have low prices to attract more customers, who would otherwise take train or bus.…

    • 1176 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Our price point lets your organization make optimal profits. You can sell gourmet popcorn at a price people will cheerfully pay.…

    • 168 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Yeh Ling-Ling continued on explaining that “Mass immigration impacts minorities and the working class the most, the very people liberals want to protect.” I understand the author’s point of view, however immigrants came here for a better life, therefore they should not have a negative impact on many minorities because these people can get educated and become established citizens and will most likely be available to many resources than legal immigrants can. Immigration doesn’t just happen and leave a negative impact, there are multiple positive impacts that could even benefit the minorities as well such as; when a documented immigrant works, their wages are spent on necessities which benefits the country and the state which they reside,…

    • 348 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    I don’t think it is fun. Fun could be an anagram for foible, unnecessary nuisance…I’ll try to think of something better. The monotonous, abandoned township we have landed ourself, correction: mum and dad has forced us to drive to, is Wangattamata. It is the middle of Australia. I am surrounded by acres of sand and millions of mosquitoes. The joys of life.…

    • 530 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Situated at an accessible location, Giggles Inc. is popular amongst kids’ circles due to its sea-saws, slides, ball pools, trampolines and other engagements. This soft play zone has plenty of space for kids to play and frolic around. Parents of the kids can also wait around to keep an eye on their kid while s/he is busy playing or simply relax at the adjacent café.…

    • 1011 Words
    • 5 Pages
    Good Essays