Assignment: Case Study – Lincoln Electric in China
Word count: 3912
(Excluding: Contents, Executive
Summary, Reference list and Appendices)
Moscow, October 2011
Contents
Executive summary 3
1. Analysis of the external environment of the Global Welding industry 4 1.1. Political and Legal factors 4 1.2. Economic factors 5 1.3. Social factors 5 1.4. Technological factors 5
2. Analysis of the internal environment of Lincoln Electric 7
3. Lincoln Electric’s performance management system. 9 3.1. Piecework system 10 3.2. Year-end Bonus 11 3.3. Other features 12
4. Recommendations 15
References list 17 Appendix 1: PEST analysis table 18 Appendix 2: Typology of organizational culture 18 Appendix 3: Comparative data 20 Appendix 4: Implementing a Total Rewards Program: Four Phases 21
Executive summary
After a very successful launch, the Lincoln Electric Welding (Shanghai) Company Ltd. on the position of reviewing the strategy and focusing on developing the incentive plan that will perfectly suit to the China specific market.
The prepared report reflects the main areas which are important for the Strategy review and provides with specific recommendations.
First part presented with Analysis of the external environment of the Global Welding industry that will helpful to reinforce the key existent advantages of the strategy and concentrate on improvement of possible weak fields.
The second part - Analysis of the internal environment of Lincoln Electric is focused on description of specific organizational culture of the business in China and support the main part of the report - Lincoln Electric’s performance management system, where identified and critically analyzed the key success factors of Lincoln Electric’s performance management system. Within the analysis the comments are focused on Recommendations whether these factors might be successfully transferred to Lincoln Electric
References: 2. Goffee, R. and Jones, G. (1996) What hold the modern company together?, Harvard Business Review, November-December 3 [ 5 ]. Earley P. Ch. and Mosakowski E. (2004) Cultural Intelligence, Harvard Business Review, October [ 6 ] [ 7 ]. Dr Georgy Petrov (October 2011), Managing People and Organisations (MPO), Kingston/ANE, EMBA Programme [ 8 ] [ 9 ]. Oksana Bereznyak (November 2011), MPO Consultation Assignment, Kingston/ANE, EMBA Programme [ 10 ]