communications play a very big role in creating a strong brand identity. A brand is more than just that‚ a brand is almost like a person; it holds certain characteristics‚ values and personality traits. Combining all these aspects allows a brand to communicate with their consumers‚ which creates a strong relationship between the two parties. Brands have to communicate a certain message to reach their consumers and get them on-board with the brand‚ they communicate their messages using the following marketing
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Jean-Michel Basquiat Jean-Michel Basquiat was a painter and a graffiti artist. His work is mostly composed of graffiti‚ paintings on canvas and other mixed media compositions. Basquiat seemed interesting because‚ even though he did not live a long time‚ his life seemed to be filled with drama. His works seem interesting because they have a story behind them and they are supposed to be very political. Jean-Michel Basquiat was born on December 22‚ 1960‚ in Brooklyn‚ NY. Basquiat ’s mother‚ Matilde
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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POSANI THANUJA Mob: 09902428428 Posani.thanuja@gmail.com Female‚ 22 years‚ Languages: English‚ Telugu OBJECTIVE: To associate with an Organization‚ which provides the opportunity
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Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................
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Moral Offense?”‚ it is stated that‚ “Stem cells taken from adults‚ though less morally questionable‚ are less likely to grow outside the body and are not as versatile as embryonic stem cells”. This asserts the idea that although cloning embryos seems wrong‚ they would not become fully developed humans and instead would be used to help the lives of those with disabilities and medical problems. Stem cells are cells that have the
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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In 1873 blue jeans were invented by a well known man named Levi Strauss. Blue jeans became popular for farmers and workers‚ because they were tougher and less likely to rip. Many Americans wore jeans for comfort‚ too. A 24-year-old German immigrant named Levi Strauss departed from New York with little supply of dry materials. He also had the intention of opening an extension of his brother’s New York business that he was bringing to San Francisco. Strauss did not want to be a prospector‚ so he decided
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Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation
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