An investment that is not one of the three traditional asset types (stocks‚ bonds and cash). Most alternative investment assets are held by institutional investors or accredited‚ high-net-worth individuals because of their complex nature‚ limited regulations and relative lack of liquidity. Alternative investments include hedge funds‚ managed futures‚ real estate‚ commodities and derivatives contracts. Definition of ’Hedge Fund’ An aggressively managed portfolio of investments that uses advanced
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BMW: AN EXERCISE IN ALIGNING IDENTITY‚ BRAND AND REPUTATION* BMW‚ the German car manufacturer‚ has been strategically focused on premium segments in the international car market. With its BMW‚ Mini and Rolls-Royce brands‚ the company has become one of the leading premium car companies in the world. BMW’s strong identity and marketing campaigns are often credited as the building blocks of the company’s continuing success. There are four values that define the BMW identity inside the organization
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org SPOTLIGHT ON SOCIAL MEDIA AND THE NEW RULES OF BRANDING Branding in the Digital Age by David C. Edelman • You’re Spending Your Money in All the Wrong Places Included with this full-text Harvard Business Review article: 1 Article Summary Idea in Brief—the core idea 2 Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places Reprint R1012C SPOTLIGHT ON SOCIAL MEDIA AND THE NEW RULES OF BRANDING Branding in the Digital Age You’re Spending Your Money in
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Alternatives to Layoffs Layoffs‚ a short term fix‚ detrimental to the company‚ should be the last resort Layoffs are done to save money. Unfortunately‚ they are usually a short term fix‚ detrimental to the company. So why do so many companies persist in using layoffs as a first choice for cutting costs‚ and what are some of the alternatives. Sometimes things don’t work out as forecast. Clients delay purchases. Suppliers raise prices. Competitors steal market share. Quarterly‚ at least in
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Renewable energy is energy that originates from natural sources‚ which is a continuing and nonpolluting energy that is replenished due to its perpetual natural motion. These sources are commonly solar‚ geothermal‚ wind and tidal energies. Comparing different countries’ use of renewable energies -- in Portugal this year‚ close to 45 percent of its electricity will come from renewable energy sources (Rosenthal‚ 2010). This compared to 10.1 percent in the United States (U.S. Energy Administration
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Brand strategies used by the APPLE Building Strong Brands ( brand equity ) Apple is a powerful brand and also has high brand equity. Apple has high level of consumer brand awareness and good profitable customer relationship as the Apple products have provided high quality‚ innovation‚ design and creativity. Building Strong Brands ( Major Brand Strategy Decision ) A) Brand positioning Apple products are different from other competitors. Therefore‚ Apple products do not have product attributes
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Alternative Energy Alternative Energy whether used for transportation or utilities such as generating electricity for home or business is a very significant subject going on right now because of the benefits it would provide for us‚ such as environmental‚ economic‚ job security and energy security. I believe alternative energy would be beneficial to our society‚ especially if it is used in transport; there is many other better‚ leaner and reusable energy sources out there‚ for example fuel for
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MKT 498 November 5‚ 2012 Delynn Byars Alternative Marketing Options In the following paper will learn about five alternative marketing options that Apple Inc. may use to promote their iPhone 4. One will see a ranking of a minimum of five marketing options‚ which may be known as categories of advertising‚ personal selling‚ public relations‚ and promotions. These marketing options will target individuals who are between the ages of 18-35‚ that mainly includes the youth population covering
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brand associations and lending its brand name to its family brands would help build such associations for the family brands as well. That explains why most family brands include ‘Tata’ in their brand name. In the field of branding strategy‚ this is called Sub-branding. Sub-branding involves creating new brands
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Alternative Web Browsers Leana Matthews Alternative Web Browsers As you undoubtedly know‚ a web browser is simply a piece of software that requests and then decodes and displays the files that make up Internet pages. Certainly Microsoft ’s Internet Explorer and Mozilla ’s Firefox are by far the most commonly used browsers‚ but there are probably at least 50 to 70 others that are available for public use‚ and virtually all of them have their staunch fans and supporters. Two other major players
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