"4p in hotel marketing" Essays and Research Papers

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    Kant in “Hotel Rwanda” The Ethical theory of Emmanuel Kant is based on the idea that morality is based on good will‚ not happiness. Kant believed that as long as a person had good intent‚ then the action was also good no matter what the outcome was. If a person chose to do something good‚ but for unmoral reasons rather than out of respect for the law‚ then they did not have good intent and therefore the action is bad‚ even if it has good consequences. To determine whether or not a persons intent

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    Principles of Marketing at The Burj Al Arab Hotel‚ Dubai Introduction Hugh Taylor from Edwardian Hotels stated that ‘Marketing is not an elusive art‚ it is more a science of identifying customer needs and wants and presenting a package that answers these needs’ (1993‚ pp.16). I am going to be investigating the core concepts and principles of this ‘science’ and how it applies to the Burj Al Arab Hotel in Dubai. The Burj Al Arab‚ also known to some as The Burj‚ is the landmark hotel of Dubai with

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    The Mirage Hotel and Casino (The Hotel Industry) By Gregory D. Tucker The word “hotel” didn’t appear until the 18th century. It came from the French hotel‚ large house‚ and originated in the Latin roots hospitium or hospes. Hospitality‚ hostile and hotels are all related words. The difficulty of identifying early travelers as friends or foes probably accounts for the conflict in meaning Friendly travelers found security and accommodations through the hospitality of their hosts. As the numbers

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    Mines Wellness Hotel

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    Background Mines Wellness Hotel is a delightful 168-room resort hotel with a tropical design overlooking a scenic 150-acre lake. Strategically located within a 1‚000-acre mixed development just 15 minutes south of Kuala Lumpur’s City Centre‚ Mines Wellness Hotel are just a 30-minute drive from KLIA (Kuala Lumpur International Airport)‚ LCCT (Low Cost Carrier Terminal)‚ Putrajaya‚ and Cyberjaya. Mines Wellness Hotel provides the perfect escape from the hectic city life. In the hotel‚ all rooms and suites

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    Hotel Reservation System

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    Hotel Reservation System Abstract Fast. Accurate and relevant hotel services have been a great demand in a progressive place. This is because many investors or travelers from faraway places seek to find comfort in terms of their accommodation and stay in their certain destination. Because of this; the modern technology

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    Shangri-La Hotel

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    Group in Malaysia. The story of Shangri-La Hotels and Resorts began in 1971 when a deluxe hotel was founded in the city of Singapore. Today‚ Hong Kong-based Shangri-La Hotels and Resorts is the largest Asian-based deluxe hotel group in the region. And it is regarded as one of the world’s finest hotel management companies‚ garnering international awards and recognition from prestigious publications and industry partners. Their chain comprises 49 deluxe hotels and resorts in key cities of Asia and the

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    Four Seasons Hotel

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    Four Seasons Hotel Four Seasons Hotel is a luxury hotel chains worldwide‚ around the world manage hotels and resorts. Four Seasons Hotel is Travel and Leisure magazine and Zagat Guide as one of the world’s best hotel group and get AAA5 diamond rating. Four Seasons Hotel Group is headquartered in Toronto‚ Canada‚ in 1960 by the founder Isadore Sharp‚ the first hotel located in Toronto Jarvis Street. However‚ in early October 2012‚ the brand-new Four Seasons Hotel stands in Toronto‚ its Soaring 55

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    woods is much different than a relaxing stay at a hotel. Camping has a much different environment than staying in a hotel. Hotels have luxury and relaxation that camping does not offer. Some hotels have the option of massages‚ and room service. While camping deep in the woods‚ miles away from any civilization‚ what is packed is what is used. Showering in the lake is normal for us campers‚ compared to the spa in a hotel. Besides the luxury‚ hotels also greatly differ by expectations. Buried deep

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    Hotel Industry in Malaysia

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    MARKET STUDY Market Study of Hotel and Resort Sector in Malaysia Malaysia’s hospitality industry is experiencing healthy growth in hotel openings and hospitality-related services through the steady flow of business travelers‚ tourists and popularity as a MICE (Meeting‚ Incentives‚ Conventions‚ Exhibitions) venue. Malaysia’s advantage in this sector lies in good value in terms of costs compared to the rest of the region‚ its diversity of natural attractions such as beaches and mountains as well as

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    Hotel Management System

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    Chapter 1: Introduction Hotel Management involves ensuring that all operations‚ including accommodation‚ food and drink and other hotel services run smoothly Swati Aggarwal (2010) wrote a material oh hotel management using systems and it contained a detailed study about how the inventory is managed‚ how is billing done and what all a business activities are done to manage the business and making it more fruitful. It also tells the files used by the company to do their work and gives the whole knowledge

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