Market…………………………………………………………………………….02 3. About Lifebuoy…………………………………………………………………………..04 3.1 A catalyst for discovery: The Industrial Revolution………………………04 4. Current Campaign………………………………………………………………………..05 4.1 Global Handwahsing Day Coverage………………………………………05 5. Social Mission……………………………………………………………………………06 5.1 5.2 Lifebuoy’s Work……………………………………………………………06 Local Interventions…………………………………………………………06 6. Soaps of Lifebuoy………………………………………………………………………..07 7. Lifebuoy in Bangladesh………………………………………………………………….08
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Dove‚ Lifebuoy‚ Lux‚ Pond’s‚ Rexona and Sunsilk‚ are recognized and respected around the world. They help consumers to look good and feel good – and in turn get more out of life. Clear Clear spells confidence for the young Vietnam’s of today. Close Up Our mouths are our gateway to life. We use them to eat‚ drink‚ talk‚ laugh‚ and smile and what not! Fair & Lovely Asia’s leading fairness brand. Lifebuoy shampoo Providing healthy hair to all Vietnams consumers. Lifebuoy soap
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decide how many and which one to target. Unilever evaluates different segments for Lifebuoy on the basis of potential and growth of different segments. It was first targeted for all family members but now they repositioned it self as beauty soap so their targeted market is changed from kids and house hold to women. We targeted all ages of women but focus more on the age 16 to 35. TARGET AUDIENCE: Lifebuoy target middle class women of the age of 16 to 35‚ POSITIONING STATEMENT Positioning
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Unilever Soaps | Product Category: Soap | | Three categories of soaps taken i-e LUX‚ Lifebuoy‚ DOVE. | | | | Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11 1.3. Dove 11 History
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Contents 1) Introduction - Company Background (Vision and Mission)……………………………Page 32) Current Market Analysis - What is happening in the market now?.............................Page 4 3) Product - Product Description…………………………………………………………………………Page 5 - Target Market‚ Segmentation and Profile of consumer………………………………….Page 6 4) Competitors Analysis - Two other brands - Unilever Singapore (Life Buoy) …………………………………………………………….Page 7 - Lion Corporation Singapore Pte Ltd (Kirei Kirei)……………………………………
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EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand ’s core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap‚ and how handwash can help kill invisible‚ disease causing germs. It guarantee’s protection to everyone . this brand has established it self as the disinfectant soap ‚ and has achieved immense success in all its campaign. Lifebuoy is one of the leading soaps in
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quite lot more difficult and expensive compared to initial positioning. You know the saying ’only one chance to make first impression’ also applies to the world of branding. Repositioning Strengthens Lifebuoy’s 107-Year Heritage 12-02-2002 : Lifebuoy is no longer a carbolic soap with cresylic perfume. It is now a milled toilet soap with a new health fragrance. The new formulation has an ingredient‚ Active-B‚ which offers protection against germs‚ which can cause stomach infection‚ eye infection
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GAYATRI SONGAONKAR SUBMITTED TO: SOMNATH DUTTA Transformations of Lifebuoy in India Lifebuoy hai jahan tandrusti hai wahan (1964) Indicate the specific change From a disinfectant to Healthy Soap. What prompted lifebuoy to do so? (If reactive what was the stimulus? If proactive what was the intention?) Proactive- It was first targeted at men and masculine health. The promise of Lifebuoy was ’You will remain healthy if you use Lifebuoy. This change alter its’ strategic position (if yes how? if not
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Executive Summary for Case Study on Lifebuoy Hand Wash Customer Problem: To develop‚ grow and accelerate Lifebuoy Hw in Hand wash category within the constrain of limited support budget given the limited support budget relatively small size of current Hand wash business. Task Summary: We surveyed 56 families’ i.e nearly 180 people‚ retailers‚ Hw sellers over a period of 20 days and based on our survey we did a detailed analysis of the data and came out with several findings & marketing strategies
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are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High
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