Executive Summary This reports aims to establish the current issues that BreadTalk Group Limited is facing and how the issues will have an impact on their earnings and share valuations. In our report‚ a computation of DuPont ROE Analysis between BreadTalk‚ Food Junction and Auric Pacific was examined and it was noticed that BreadTalk’s ROE is predominantly higher than Food Junction and Auric Pacific over the years of our forecast from FY2012 to FY2015. Based on the calculations‚ several assumptions
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George Quek‚ first conceptualized "BreadTalk" in April 2000 when he saw an opportunity for starting a bakery selling freshly baked breads and buns which are visually creative and attractive. Our signature ’Flosss’ bun sells at a rate of 1 every 10s worldwide. 100 million ’Flosss’ buns have since been sold. 2000 1st BreadTalk outlet opens at Bugis Junction‚ Singapore Launches its signature Flosss bun - spiralling long queues George Quek targets to open 10 BreadTalk outlets in 3 years 2001 Receives
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Topic: What is Corporate Social Responsibility and how could this influence the organisational behaviour of “Breadtalk”? Why is an understanding of cultural differences important to the Business Managers at “Breadtalk”? What are some steps that managers can take to develop greater cross cultural awareness? 1. Corporate Social Responsibility Corporate Social Responsibility (CSR) by a company is seen through the public as a way of providing to the society through goodwill and donations.
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a grid approach. Journal of Personal Selling and Sales Management‚ 6 (2)‚ 1-10. Ford‚ D. (2011). IMP and service-dominant logic: Divergence‚ convergence and development. Industrial Marketing Management‚ 40‚ 231-239. Gruen‚ T. W.‚ & Hofstetter‚ J. S. (2010). The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective. Journal of Business Market Management‚ 4(4)‚ 231-245. Gronroos‚ C. (2000). Services Management and Marketing: A Customer Relationship Approach (2nd
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Introduction Breadtalk Private Limited marks its virgin birth at Parco Bugis Junction (retail outlet) on 1st July 2000. With a remakable period of five months‚ on December 2000‚ it ventures into its second venue at Novena Square and further enterprise onto its third outlets closer to the HDB heartlands‚ Juntion 8 shopping centre. Breadtalk has established a firm foundation in local market with just three years‚ it is a listed company on March 2003. It has adopted 4 type generation concept
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society can be gained the contributions by these CSR programs. Breadtalk has performed a good example of Corporate Social Responsibility (CSR) and as a CRM strategy‚ it has indeed worked very well for its brand. What kind of rollover effect does it have? Firstly‚ media coverage. The earthquake is top of the mind concern for every single person on the street and everyone is interested in reading the latest about it. The fact that Breadtalk has led such an effort has built a top of the mind brand recall
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Marketing and the 7Ps A brief summary of marketing and how it works © The Chartered Institute of Marketing 2005 www.cim.co.uk/marketingresources www.cim.co.uk/knowledgehub | 1 Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? he Chartered Institute of T Marketing offers the following Marketing is the management process responsible for identifying‚ anticipating and Every product we buy‚ every store we visit‚ every media
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• The Extended Marketing Mix‚ 7Ps One of the earliest marketing mix models was by McCarthy (1960) and defined the 4Ps: Product‚ Price‚ Place‚ and Promotion. This was further improved by Booms and Bitner (1982) taking into consideration the service industry which introduced 3 more Ps: People‚ Physical evidence and Process. (Blythe‚ 2006) Product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption. It includes physical objects‚ services‚ persons‚ places
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Concept A study finds that there are 88% of Australian women spending in online cosmetics and beauty (Powertail.com.au). Being an online retailer in the Australian cosmetics industry has many advantages. It is convenient for buyers to shop and access to a wider variety of many product lines at the same time. Meanwhile‚ it is time-saving and also money-saving for the customers rather than buying cosmetics at the local stores. However‚ due to the increasing numbers of online stores and online retailers
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outlook and trends For its outlook‚ BreadTalk planned for the China and regional market and rising food cost. This is the largest challenge for the Bakery business. BreadTalk is going to shorten the supply chain and buying in bulk globally for economies of scale. Shanghai is one of the example that BreadTalk have successfully piloted using frozen dough to arrest rising labour and rental costs while maintaining the quality of our products. This is to encourage that BreadTalk will explore the possibility
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