REVLON SITUATIONAL ANALYSIS Sarah C. Lowendick‚ Brand Specialist October 22‚ 2008 Table OF CONTENTS Revlon Vision Statement…3 Revlon Executives…3 History…4 Brand Overview…4 Target Market Approach…5 Audience Profile…5 Audience Purchasing Process…5 Competitive Analysis…6‐8 SWOT Analysis…9‐10 Barriers to Purchase…11 Marketing Objectives & Strategies…12‐13 Market Growth…14 Works Cited…15‐16 2 Vision statement
Premium Cosmetics Brand Procter & Gamble
HAIR CARE IN PERU Euromonitor International July 2014 HAIR CARE IN PERU Passport LIST OF CONTENTS AND TABLES Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape .......................................................................
Premium Procter & Gamble Tour de Georgia UCI race classifications
------------------------------------------------- Procter & Gamble: The Beauty/Feminine Care Segment of the Consumer Goods Industry Executive Summary 3 Introduction 3 Company Overview 4 Mandate 4 Stakeholders 5 Internal Analysis 5 External Analysis 7 Competitive Forces 8 Macro Environment 8 Strategic Options 10 Strategy 1: Market Penetration 10 Strategy 2: Product Innovation and New Product Development 10 Strategy 3: Status Quo 11 Executive Summary Procter & Gamble (P&G) is a world-leading
Premium Economic growth Brand Procter & Gamble
Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
Premium Fast moving consumer goods Unilever India
Background – The evolution of P&G Pampers | The Pampers Diaper‚ an invention that has revolutionized child care‚ was first invented by Victor Mills‚ an American chemical engineer working for the Procter & Gamble Co. Since conception‚ Pampers have ensured constant innovation to meet the child care needs of the changing era. Hence‚ diapers have undergone several design changes. The early diapers were bulky‚ heavy and required the use of pins to hold it in place. This is in contrast with
Premium Procter & Gamble Pampers Marketing
reasons‚ I find this topic very interesting so I decide to choose financing for the individual assignment. 2. Company: P&G The Procter & Gamble Company also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ USA. P&G was published in 1837 by two brother-in-laws William Procter (candle maker) and James Gamble (soap maker). In 2012‚ P&G recorded $83.68 billion dollars in sales. Fortune magazine awarded P&G a top spot on its list of "Global
Premium Dividend yield Stock Dividend
PRODUCT FIT Fruit and Vegetable Wash PRODUCT LOGO [pic] ABOUT THE PRODUCT Fit Antibacterial Fruit & Vegetable Wash kills 99.9% of harmful bacteria -- like E. Coli‚ Salmonella sp.‚ Staphylococcus aureus‚ and Listeria – that have been associated with food-borne illness‚ and is only for use on cut chopped‚ sliced and other processed produce. Fit is 100% Natural‚ and unlike chlorine or other harsh chemicals‚ is completely safe to use. Fit rinses away clean‚ leaving no aftertaste or smell…just
Premium Vegetable Nutrition Escherichia coli
0.02840 0.08620 -0.12170 0.03870 0.21060 Procter & Gamble 36 0.01059 0.03707 -0.05365 0.01333 0.08783 S&P 500 36 0.01010 0.02633 -0.03429 0.01034 0.08104 From the above data we can see that Exxon Mobil‚ Caterpillar‚ McDonald’s‚ Sandisk‚ Qualcomm‚ and Procter & Gamble had a higher mean monthly return than the market (as measured by the S&P 500). Microsoft
Premium Standard deviation Stock market Statistics
Strategic Challenges 1 3. PESTLE Analysis 3 4. Five Forces Analysis 4 5. SWOT Analysis 6 6. Generic Strategy 8 7. Recommendations 9 8. Conclusion 10 9. Bibliography 11 1.0 Introduction For the fiscal year of 2010‚ Procter & Gamble witnessed an increase on net sales by 3% to $78.9 billion and a 4% increase in unit volume (Deloitte‚ 2010). Under the unfavourable environment of global recession‚ P&G has successfully retained positive increases since the Financial Crisis and
Premium Marketing Brand Strategic management
disposable diapers and wipes‚ the battle for brand dominance and share increase is waged among the leading brands through national media advertising‚ trade promotions‚ pricing‚ and product innovation. Procter & Gamble was clearly the dominant competitor with its Pampers and Luvs brands. However‚ Procter & Gamble’s market share had been declining from 70 percent in 1981 to 50 percent currently. TenderCare recently introduced its new thicker Blue Ribbon Pampers to stop the decline in the market share
Premium Pampers Procter & Gamble