to satisfy consumer’s needs‚ the advertising can be a crucial factor in decision making process. In simple words‚ advertisement is distributing information addressed to target group of consumers about the product and its features. Nowadays it became a usual thing for almost every industry. If you look around‚ you understand that all around us is advertisement. And more often question rises whether advertising is information or manipulation. On one hand advertising could be informative in terms of
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Individual Research Paper This research paper involves selecting an important event or person related to media. Then‚ research this event to write an academic research paper. Option 1: Media Event This paper will discuss (1) the historical details of the media event itself‚ (2) the importance of this event or object at the time‚ and (3) the cultural impact that this event had on society in general‚ the development of mass media‚ and on contemporary American life. (Sample topics: the first
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There was no question if advertisers should use visual rhetoric‚ but how they should use it in this specific advertising theme. McDougall‚ W. (1926) An Introduction to Social Psychology (Revised Edition) Nedeljković‚ M. (2001) Marketinški priručnik‚ Serbia‚ Novi Sad‚ Dnevnik novine i časopisi. Rot‚ N. (1968) Socijalna psihologija‚ Serbia‚ Beograd‚ Rad. Scott‚ L.M. (1994) Images in Advertising: The Need for a Theory of Visual Rhetoric‚ The Journal of Consumer Research‚ Vol. 21‚ No. 2 (Sep.‚ 1994)‚ pp
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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A Roadblock in Advertising Prepared - Vikaash S Thakur‚ Lecturer‚ MBA- GGITS‚ Jabalpur Abstract: Everyone pray for a smooth‚ hurdle free ride in his/ her life‚ but ask a marketer he would love to have roadblocks in the lifecycle of his Product/ Brand. Nowadays roadblock advertising is an emerging strategy for marketers to launch/ re-launch their brand. Though it was first used by a small fire extinguisher making company in 1994 but the real use of roadblock advertising is increasing from 2008-09
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TOPIC: “RADIO PROGRAM PRODUCTION “ PRESENTED BY: FIZA ASGHAR‚ AMNA WAQAR‚ ANEES MOHIY-UD-DIN AND ZOHAIB AHMED Outline Introduction Qualities of Radio Producer Observation Experience Conceptualize ideas Creativity Selection of Words Elements of Radio Production Studio Microphone Music Artificial Echo Human Voice Radio Programme Production Pre- Production An idea is Born Plan of Action The Script Paperwork Production Post Production Writing for Radio Language
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A PROJECT REPORT ON ADVERTISING AND KIDS Acknowledgement The subject matter of this report would remain incomplete without acknowledging gratefully the efforts and inputs of the people who made it possible. With deep sense of gratitude I acknowledged the encouragement and guidance received by Mr.Gajendar Sharma‚ for facilitating with suggestions/comments for maintaining the quality of the report. I feel indebted to all the kids and their parents especially who patiently
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Media Research-Topic Proposal Television VS Radio In this world of ever-increasing access to different types of media‚ the big question that has to be asked is which is the better medium‚ the TV or the radio. The younger generation votes for TV while the radio is the choice of the older generation. But this is more of a social condition than a trend. TV has many advantages‚ the main being that there is a picture visible on the screen and no imagination is required. An audience can just sit in
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Radio waves and Microwaves Radio communications Radio waves are used to broadcast radio or television signals from transmitters‚ which are then converted into electrical signals with an aerial (which is made out of metal to absorb the radio waves) so you can hear and see them. When done so the aerial converts this wave into an electrical signal (because of the electromagnetic waves energy exciting particles in the aerial and causing them to oscillate/vibrate and thus create an electrical current)
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us‚ eyes will light up as we enter‚ voices will celebrate with us whenever we come into our own power…” Radio is a dramatic and uplifting movie that is based on the true life story of James Robert Kennedy (aka Radio)‚ a mentally retarded African-American‚ who spends his days pushing a shopping cart around the streets of Anderson‚ a sleepy town in South Carolina‚ collecting junk and old radios. It features an emotional story
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