HOSPITALITY INDUSTRY AND THE MALAYSIAN COMMUNITY Hospitality industry is a broad category of fields within the service industry that includes lodging‚ event planning‚ theme parks‚ transportation‚ cruise line‚ and additional fields within the tourism industry. Besides‚ hospitality industry is the major industries in Malaysia which is one of the most interesting and challenging industries to work in and offers a wide range of job and career opportunities and an endless variety of places to work in
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AIDA theory is based on the premise that during a sales presentation‚ it consists of four stages: Attention‚ Interest‚ Desire and Action. The details of these components are as follows: A: Attention The salesperson should attract the prospect/customer to his presentation before he actually goes into the details of the same. This is to ensure that the prospect/customer becomes receptive to the presentation. Here the need for securing attention is must. It’s a fact that usually the prospect may
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Hospitality Industry Knowledge 1. List six sources of current industry information: - Media: Such as newspapers‚ television‚ magazines and radio. The media publicises current information‚ trends developing and any government initiatives. - Customers: By doing customer questionnaires this can inform enterprises as to what they need to improve‚ as well as which staff are working well. - Information services: For example the Australian Bureau of Statistics and Tourism NSW (all these services
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How is Globalization impacting the hospitality industry? 1: Educating workers around the world: Due to globalization‚ managers and employees of hospitality industry are able to learn about the different cultures‚ people‚ religions and other different prospects of life. Globalization also helps them to understand what importance of humanity is. Racism is still a part of some people but due to globalization it is getting hidden. 2: Multilingual services: Due to globalization more and more people
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Kotler said that: “advertising consists of non-personal forms of communication conducted through paid media under clear sponsorship”. Advertising is designed to evoke the demand of the potential customers. It can have a visual or an oral form with the aim of informing or influencing the audience. According to MacRury‚ I. (2009) “Advertising is one of the most obvious examples of human ’s deliberate effort at representation and communication”. In this report i will analyze the theories presended in the
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controlled manner keeping the policies of the organisation in regards. HOSPITALITY INDUSTRY The hospitality and leisure industry embrace a broad category of sectors and businesses like lodging and restaurants‚ theme parks‚ sports and leisure and gaming‚ in addition‚ it also includes the travel industry. This industry is of several billions and relies on the accessibility of leisure time and disposable income. This industry works on the basis of customer confidence and business sentiment and is
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Programme: Higher National Diploma (HND) in Hospitality Management Unit Title and Number: Finance in the Hospitality Industry (Unit 2) QCF Level: 4 Table of Contents INTRODUCTION: .................................................................................................................. 3 P 1.1 .................................................................................................................................................. 3 P 1.2 ....................
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DAGMAR APPROACH IN ADVERTISING DAGMAR stands for Defining Advertising Goals for Measured Advertising Results. DAGMAR Model was developed by Russell Colley in 1961 for setting advertising objectives and measuring advertising results. According to DAGMAR Model the ultimate objective of advertising involves a communication task‚ intended to * create awareness‚ * impart information‚ * develop attitude and * induce action. Advertising objective is to carry a consumer through
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International Journal of Hospitality Management 29 (2010) 609–619 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman Antecedents and consequences of job satisfaction in the hotel industry Jen-Te Yang * Department of Hotel Management‚ National Kaohsiung Hospitality College‚ P.O. Box 608‚ Kaohsiung City (800)‚ Taiwan‚ ROC A R T I C L E I N F O A B S T R A C T Keywords: Job satisfaction Organizational
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Public Relations in the Hospitality Industry Public elations practices and principles Imani Laport Imani Laport Public Relations Practices and Principles Midterm Reaserch paper Public Relations in the Hospitality Industry Public relations and the hospitality industry go hand and hand. Without the help of public relations the hospitality industry would not be successful. Public relations practioners have struggled over the years to find a sound definition for their work. It’s taken
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