Tony Fernandes founded Tune Air Sdn Bhd in 2001‚ with a vision to make air travel more affordable to Malaysians. With that in mind‚ Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air’s initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia. Under Tony’s leadership‚ the fledging airline with a RM40 million
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The Competition Act 2010 is an act to promote economic development and protect consumers’ interest. It is implemented by the Malaysia Competition Commission (MyCC)‚ which was established under the Competition Commission Act 2010. This act was enacted by the Parliament of Malaysia in May 2010 and came into effect on 1 January 2012. The Competition Act 2010 is not meant to protect competitors. It is meant to ensure enterprises compete freely and fairly. Competition forces enterprises to be more efficient
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Don’t you just hate when people make up terminology to suit their purpose? You may think that Chan Kim and Renee Mauborgne may fall into the category of trying to coin new words to set their concepts apart‚ but there is method to the madness. The concept is quite simple to understand. The Red Ocean is where every industry is today. There is a defined market‚ defined competitors and a typical way to run a business in any specific industry. The researchers called this the Red Ocean‚ analogous to
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As AirAsia Bhd. (AIRA) prepares to more than triple its fleet‚ Chief Executive Officer Tony Fernandes says he wants to match the growth of his budget airline with discount hotels‚ mobile phones and financial services. Tune Group‚ the closely held parent company of Fernandes and business partner Kamarudin Meranun‚ may sell stock in some of the units by the end of next year‚ Fernandes said. Initial public offerings are also planned for AirAsia’s Indonesian budget arm and long-haul unit AirAsia X
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by the Airasia also can classify as a product. Airasia had extended its services to different part of world. The research was found that‚ the majority of respondent was moderately satisfied in every part of product. When considering in each part of product researcher found that‚ respondents satisfied in part of quality of food and beverage‚ AirAsia magazine‚ variety of food & beverage and AirAsia souvenir respectively. 3.2 Price Price is for the marketers to deciding a pricing strategy and the
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Malaysia Airlines Introduction Malaysia Airlines‚ the country’s national carrier‚ was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline
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Michael Eugene Porter is a Professor at The Institute for Strategy and Competitiveness‚ based at the Harvard Business School. He is generally recognized as the father of the modern strategy field. One of his great writing is “What is strategy?” published in 1996. The beginning of the article raises a mistake of Operational Effectiveness for Strategy that many companies had suffered for almost two decades. In the article‚ Operational Effectiveness means performing similar activities better than
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University of Phoenix Material Team Strategy Plan 1. Complete the following table to address the creation of teams at Riordan Manufacturing. Strategy | Strengths | Weaknesses | Clear Expectations Of Goals | Measurement of performance‚ increased efficiency | Lack of communication and relationships. | Channels of Communication | Developing relationships | Performance struggle‚ because of time to develop relationships. | Conflict Resolution | Team learns how to handle conflict
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as airline; Air Asia X‚ hotels; Tune Hotel and telecommunication; Tune Talk. http://www.slideshare.net/SM3027/air-asia-presentation http://www.scribd.com/doc/96569720/Air-Asia http://airasia-businessplan.blogspot.com/ http://www.smh.com.au/travel/travel-news/budget-price-full-service-airasia-faces-new-competitor-20130605-2npfd.html
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Instructional strategies Focus Question: How does one structure the learning environment and teaching strategies to best engage the senior students? We have to keep this question as our guiding star through out our 5 tasks. Task # 1: (1 hour) Introduction: A graphic organiser: Dick and Carey’s model of instructional strategy design To present the concept of Instructional strategy‚ I would like you to look at Walter Dick and Lou Carey’s model
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