* Bharti Airtel aimed to be a low cost provider in the highly capital intensive telecom industry. They needed to keep pace with the rapid growth of their customer base‚ which was growing at almost 100 percent per year. Their strategy was to acquire new customers and achieve low cost per minute‚ but it required huge capital investments. * They outsourced everything and concentrated only on marketing‚ sales and distribution. They redefined the core activities in telecom industry and concentrated
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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• • • • • • Partha Pratim Mahanta Utpal Rajkonwar Omi Nirmali Pranjal Pran Pratim Parag Bharti Airtel Limited NSE: BHARTIARTL‚ BSE: 532454 Airtel is an Indian telecommunications company that operates in 19 countries across South Asia‚ Africa and the Channel Islands. It operates a GSM network in all countries‚ providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19 countries
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unit level and functional or department level of the firm b. Business Division: According to various products‚ divisions‚ markets‚ etc. c. Regional: Strategies devised as per regions‚ geographies‚ etc. Company Given: Bharti Airtel Major Sector: Telecom Industry Analysis: Telecom The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia. Today‚ it is the fastest growing market in the world. The telecommunication
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Bharti Airtel B H A R T I I N TE L E C O M S | I N D I A From Neutral NOMURA SINGAPORE LIMITED Sachin Gupta‚ CFA +65 6433 6968 Neeraja Natarajan (Associate) sachin.gupta@nomura.com BUY A N C H O R R E P O R T Rumble in the jungle We have reviewed Bharti’s operations in the 15 African countries in which it operates. Apart from learning that Madagascar makes half of the world’s vanilla beans and 4/5 of African gorillas live in Gabon‚ we observe that Bharti is well positioned
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PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless‚ least I be branded
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Bharti Airtel: Business Model About Bharti Airtel: Bharti Airtel is the largest wireless service provider in the country‚ based on the number of customers as of March 31‚ 2010. After Zain acquisition‚ it has become one of the five largest mobile operators in the world. The combined entity has 180 million customers‚ $12.4 billion in combined revenues‚ and $4.7 billion in EBIDTA. Along with India‚ It has presence in Sri Lanka‚ Bangladesh and 15 African countries now. Bharti Airtel offers an integrated
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AT AIRTEL‚ BANGALORE. A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. Submitted By: Kirandeep Goraya Reg.No-05XQCM6027 UNDER THE GUIDENCE OF: DR.K.V.PRABHAKAR SENIOR PROFESSOR‚ MPBIM‚ BANGALORE M.P.BIRLA INSTITUTE OF MANAGEMENT ASSOCIATE BHARTIYA VIDYA BHAVAN. BANGALORE-560001 2005-2007 2 DECLARATION I hereby declare that the research work embodied in this dissertation entitled “Customer Service at AIRTEL‚ Bangalore"
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Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs
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Report On Distribution Channel Of Airtel Prepaid In Bhubaneswar PGDM‚ Section – A‚ Batch: 2011 – 2013‚ Term – III Submitted to: Prof. S. Panda By Avik Mitra (11DM010) Arnab Mondal (11DM027) Ayan Mukherjee (11DM53) Acknowledgements We are immensely thankful to Prof. S. Panda for giving us this project and to Mr. S. K. Pattnaik‚ the distributor’s manager at Hindusthan Agencies‚ Rasulgarh and Mr. Kritinath Tripathy‚ Marketing Manager‚ Bharti Airtel for sharing their valuable information
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