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    enterprise architecture

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    Enterprise Architecture Article – 10 By: George Brundage February 12‚ 2011 This article includes my thoughts about the business architecture‚ Cloud Computing‚ Business Process Management (BPM)‚ and Business Rules. This article consists of a conversation between the CIO and Enterprise Architect. It is a product of my imagination. ____________________ CIO: I don’t want you to use the word “consolidation.” Instead‚ use the word “integration.” I am worried that someone will think that we are

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    Evolution of Selling

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    travelling with his products on a horse-drawn carriage from one town to another to sell his goods. But until today it has evolved from this uncoordinated selling on weekly markets to a very complex process including different activities to finally close the sale. This essay is prepared to have a closer look on even those changes in the history of selling and to explain the evolution by considering historic and contemporary sales methods and attitudes. With the end of mercantilism‚ by the middle of

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    Direct Selling

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    Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits

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    The Psychology Of Selling

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    psychology of selling: Why people buy? MM4781 Tan Kuangming 12133304D Introduction When sales people are communicating the sales message to the customers‚ it is important to know the reason behind consumer behaviors. In other words‚ why people buy? Based on the reasons‚ sales people can decide what kind of products are suitable for the customers‚ the content of the presentation and the negotiation skills for achieving win-win situations. Therefor‚ the psychology of selling is to master

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    personal selling

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    Identify and interpret trends in personal selling Level 5 Credits 5 Purpose People credited with this unit standard are able to: evaluate technologies; evaluate organisational factors; interpret legal‚ regulatory‚ and social trends; and interpret international and global trends; that impact on personal selling. Subfield Retail‚ Distribution‚ and Sales Domain Wholesale Status Registered Status date 20 June 2008 Date version published 20 June 2008 Planned review date 31 December 2013

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    Dream Analysis

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    FREUDIAN/ JUNGIAN DREAM ANALYSIS Your assignment is to describe a therapy session with Sigmund Freud or Carl Jung based on a dream you have had. (If you cannot remember one you have had then come up with a common dream that people have) You are demonstrating that you understand Freud’s/ Jung’s theory and how he would analyze a patient---YOU! Step 1: Remember or come up with a dream you have had. Step 2: Write down the characteristics from your dream: ➢ Setting: ➢ Mood:

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    Smart Car Analysis

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    ASSIGNMENT-SMART CAR USA 1. IDENTIFY AT LEAST 3 BASES FOR SEGMENTING THE MARKET FOR SMART CAR IN THE US. PREPARE A MARKET-PRODUCT GRID ILLUSTRATING AT LEAST ONE OF THESE BASES. ➢ Geographic Segmentation: Larger cities that suffer from congestion ➢ Demographic Segmentation: Appeal to younger adults(Age)‚ Affordability (Income) ➢ Behavioral Segmentation: Park-ability‚ Less fuel‚ environmental consciousness 2. What criteria should Smart Car use in assessing the

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    Dream Analysis

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    of us have at one time or another experienced a dream‚ be it a nightmare or a pleasant walk in a forest. Either way‚ it was always believed that dreams encompass a coded message that might be expressing our hidden wishes‚ things that happened in the past or even predict the future. In the past‚ there have been many attempts to unravel the secret hidden behind the dreams and so far the world came up with three main theories of interpreting the dreams (Freudian‚ Jungian and Cognitive)(Wade‚ Travis 1998)

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    Personal Selling

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    of personal selling is the development‚ organisation and completion of a sale in a market exchange based transaction. The company’s heavy reliance on online sales differentiates it from the traditional market leaders and reduces costs. Interactive marketing provides marketers with opportunities for much greater interaction and individualization through well-designed Web sites as well as online ads and promotions. Interactivitiy one of the key characteristics of personal selling. Personal selling

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    Selling to the Poor

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    overcoming poverty in the long-run. Then‚ it will be discuss further in what sectors and in which ways (the strategies)‚ do the companies selling into emerging country. We choose selling soap in India as an example to illustrate this idea. Part 1: Selling to the poor‚ the problem and its potential benefits The problem: The greatest misperception is that selling to low-income is not profitable. Even worse‚ sometimes those companies were condemned for exploiting low-income community as cheap labour

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