Overview: Tata Motors‚ set up in 1945 to manufacture locomotives‚ is India’s largest automobile company. It launched Nano in Mumbai on March 23rd 2009. TATA NANO received huge response during its launch from people who dreamt of owning a four wheeler who could hitherto afford a motorcycle. The number of bookings registered during the prescribed period of 17 days from April 9th 2009 to April 25th 2009 more than doubled the initial production capacity. It was poised to revolutionize the face of
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Hello Mauritius… Tata Nano. 2010 Table of Contents Page No Executive Summary 1.0 Introduction 2 1.1 Company Background 3 1.2 Target Market 5 1.4 PEST Analysis
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CPA Program—professional level Global Strategy and Leadership Product and market options: Ansoff product-market matrix Case scenarios 2014 Authors: Delyth Samuel and Samantha Winter (updated by Anne Gleeson) Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2014 The contents are for general information only. They are not intended as professional advice‚ for that you should consult a suitable qualified professional. CPA Australia
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of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is a city
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TATA NANO (B) Problem Analysis Bottom –line Goal: In 2010 they sale 9‚000 vehicles per month before the drop off. To recover and increase sales to 150‚000 cars per year ( 60% of the capacity of the plant – 250‚000 cars). Intermediate goal: To recover the reputation of the car of a low cost‚ good quality‚ safe and resistance to performance in Indian roads. Impediment: Car price: The price increase because of the problems with the fires that required increase the security features as
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-problems faced by Tata to build world’s cheapest car: =battle sky rocketing costs =huge engineering hurdles =bad press (car caught fire). Some of the early nanos caught fire on the streets. Local and intl experts were brought in to investigate the problem but nothing was found wrong with the design of the car. In response the nano design team of the car decided to take further safety measures in order to make a more robust nano. Additional protection was provided on exhaust system. In electrical
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Synopsis Of Summer Project SYNOPSIS OF SUMMER PROJECT Work Title: Transformation of “Mahindra & Mahindra” from Farm making equipment to Sports utility vehicle manufacturing Company. Key Questions: To know the various factors behind the success story of Mahindra & Mahindra in Farm making equipment as well as Sports utility vehicle (e.g. Scorpio). Aim: To know the marketing strategies implemented by “Mahindra & Mahindra” behind its successful transformation
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automotive industry by creating a form of transport that could carry up to 5 passengers. One of the requirements of the car was to provide an alternative to a traditionally used overloaded motorcycle which was unsafe. The main feature of the car was definitely its low sticker price‚ making it affordable for the growing middle class family in India. So‚ Tata Motors priced the ultra low-cost car at 2500$. But‚ how could Tata set the price of its product without even having done a study on production costs
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ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
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NANO INTERNAL COMBUSTION ENGINES ABSTRACT NANO… Nanotechnology in mechanical field is the internal combustion engine on a nano scale‚ which we have chosen as our area of interest. Heat engines have evolved from external combustion engines to internal combustion engines and the hot off the block is the nano internal combustion engine . This picture gives an idea of the size of
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