INTRODUCTION:- (APPLE MACINTOSH) * APPLE HISTORY AND DEVELOPMENT:- Founded in 1976 in a garage in Santa Clara‚ California‚ Apple is the brainchild of Steve Wozniak and Steve Jobs‚ two college dropouts who sought to provide a user-friendly computer to a new and distinct market of small computer users. Between 1978 and 1980‚ sales increased from $7.8 million to $117 million‚ and in 1980 the company underwent its initial public stock offering. In 1983‚ Steve Wozinak left Apple. That same year
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Apple Marketing Strategy A. Marketing Strategy 1. Company Presentation The Company was created on April 1st‚ 1976 by two friends‚ Steve Jobs and Steve Wozniak along with one of the former colleagues of Jobs at Atari‚ Roald Wayne who was supposed to act as an arbiter between the two former students but who left the company after only 2 weeks because of his financial situation and the risks involved in the project. The first computer ever created by the company‚ Apple 1‚ was built in
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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representation. Every country has its own way of life. If a company does not adhere to each country’s differences in traditional business practices‚ distribution channels‚ and the demands from the host government‚ there will be no reason going international. Customers in different countries all hold to their own ways of doings things. It is important for a multinational firm to become aware of all traditions and rules in the countries of entry. There are four different strategies an international corporation
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* LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing activities
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Customer Retention Strategies The easiest way to grow your customers is not to lose them The average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. In some industries this leakage is as high as 80 percent. The cost‚ in either case‚ is staggering‚ but few businesses truly understand the implications. Imagine two businesses‚ one that retains 90 percent of its customers‚ the other retaining 80 percent. If both add new customers
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Customer preference: Customers are informed and remaindered about the products and are requested and persuaded to purchase their products. Such communication may be made their along the product or well in advance of the introduction of product into the market. Such communication becomes necessary when a new product or service is introduced in the market or an old product is improved or it is simply to increase the sales of the products. How Companies Find Consumer Preferences • Companies
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discussing the customer service policies a. A discussion about the usage of customer service policies(1.1) page 3‚4 b. A discussion about the evaluation of customer service policy(1.2) Task B Communication and information research a. Evaluation of the different communication methods(2.1) b. Analysis of the influence of customer perception by customer service provision (2.2) c. Assessment of sources of information on customer requirements
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CASE STUDY: APPLE Chapter 7: Pricing Contents A. Understanding Pricing 4 1. Internal and External Considerations Affecting Price Decisions 5 1.1. Internal factors 5 1.2. External Factors 9 2. Setting The Price 10 B. Introduction to Apple 13 1. Product 14 2. Promotion 15 3. Place 16 4. Price 17 C. IPHONE 19 1. Introduction to iPhone 19 1.1 Main Features 19 1.2 Market share 20 2. Pricing Strategy of Apple’s IPhone 21 2.1 High Reference Pricing 21 2
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The Customer Relationship in Supply Chain Management written by: Ian Johnson•edited by: Jean Scheid•updated: 9/2/2010 Why are some companies better at managing their customer relationships than others? It’s because they have a well-run supply chain that ensures the most common parts are available and they never promise something they can’t deliver? Learn here about customer relationship in supply chain management. The Customer Relationship in Supply Chain Management When it comes to managing
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