Bibliography: Cuff‚ E.C.‚ et al. Perspectives in Sociology. New York: Routledge Publishing‚ 1998. Gerth‚ H. et al. From Max Weber :Essays in Sociology. New York: Galaxy Books‚ 1946. Layder‚ Derek. Understanding Social Theory. London: Sage Publications‚ 1994. Marx‚ Karl. Selected Writings in Sociology & Social Philosophy. Toronto: McGraw-Hill Book Company‚ 1964. Mills‚ C.W
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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Culture | Respecting Global Diversity Business Creation Corporate value comes from efficiency‚ which originates from the corporate culture and a talented workforce. Samsung Electronics pursues the utmost efficiency through a life / work balance and candid communications with employees in addition to transparent business practices. Samsung Electronics practices the value of “Talent Management” in its daily business activities. Business Creation is all around us. Vision Building a Creative Corporate
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Based on the authors’ own analysis of the Apple Inc. case created by David B. Yoffie and Renee Kim‚ 2010Threat of New Entrants 64 Threat of New Entrants 65 Power of Suppliers 65 Power of Buyers 65 Threat of Substitutes 66 Competitive Rivalry 66
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Apple Business Analysis As a mutual fund manager‚ the decision to invest or not to invest in a company is one that entails thorough research of a company’s assets‚ business practices‚ and their way ahead. As a mutual fund investor‚ I want to invest in a businesses with high return on investments and businesses that need collateral but will not hinder my business. I will conduct a detailed analysis of their brand‚ stakeholders‚ customers‚ products‚ business ownership‚ and a SWOT analysis. Background
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examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The results show that adoption of brand personality and personality traits improve attitude and behavioural loyalty brand and brand equity. Keywords: Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty‚ Brand Equity DOI:10
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The Lord of The Flies Comparative Essay The book “Lord of the Flies” by William Golding and the the movie” Mean Girls” produced by Tina Fey‚ you can see the similarities easily. In the bother of them‚ no one gets along‚ there are real evils sharp from the "villains" in each story‚ and both tell what really would happen if you gave people. of each gender and age groups‚ power and/or freedom and no rules. Evil is evil however it is presented in "Mean girls"‚ evil attacks people physically/emotionally/verbally
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94 95 GLOBAL NETWORK GLOBAL HEADQUARTERS REGIONAL HEADQUARTERS Samsung Electronics Co.‚ Ltd. Samsung Electronics Bldg.‚ 1320-10‚ Seocho 2-dong‚ Seocho-gu‚ Seoul 137-857‚ Korea Tel : 82-2-2255-0114 www.samsung.com North America Samsung Electronics North America Headquarters 85 Challenger Road‚ Ridgefield Park‚ NJ 07660‚ USA Latin America Samsung Electronics Latin America Headquarters Samsung Electronica Da Amazonia Ltda. Avenida das Nacoes Unidas‚ 12901‚ 8 andar‚ Torre
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APPLE INC. IN 2010 Apple Inc. in 2010 Student Name American Public University Business 620 Apple Inc‚ in 2010 Steve Jobs and Steve Wozniak created Apple Computer Inc. in 1976‚ introducing the first apple personal computer that was mass produced. Throughout the years apple has attained great heights and success in the computer and technological arena. The company has had a competitive advantage in the creation and marketing of the iPod‚ iPhone‚ and various other personal media devices including
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April Raintree Comparative Essay As we live our lives‚ the things we see‚ hear‚ say and do‚ all have an impact on what we become. We are constantly changing; our experiences and the people we meet shape our identities. In the novel April Raintree by Beatrice Culleton‚ April’s mother figures all had a significant part in shaping her personal identity. The mother figures in April’s life were her real mother (Mrs. Raintree)‚ Mrs. DeRosier and Mrs. Dion. Mrs. Raintree and Mrs. DeRosier had negative
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