MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft drinks
Premium Coca-Cola
commenced operations in India in the summer of 1888‚ when crates full of Sunlight soap bars‚ embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbor and it began an era of marketing branded Fast Moving Consumer Goods (FMCG) Hindustan Unilever’s distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data‚ two out of three Indians use HUL products
Premium Unilever
The Woes of Body Image In the 1998 article‚ Pressures to Conform‚ Celia Milne has tackled the topic of body image‚ a subject that has had a negative impact on so many women around the world. Milne voices the struggle of the unrealistic ideals women are up against‚ while using statistics to support her argument during a time of unhealthy trends‚ and targeting an audience of not just young women‚ but their mothers as well. Milne dives deep to uncover the horrific facts about the way that society
Premium Woman Gender Female
Overview Of FMCG Sector What are FMCGs? WE regularly talk about things like butter‚ potato chips‚ toothpastes‚ razors‚ household care products‚ packaged food and beverages‚ etc. But do we know under which category these things come? They are called FMCGs. FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that have high turnover and are relatively cheaper. FMCG Products and Categories - Personal Care‚
Premium Economics Fast moving consumer goods Tax
Chapter 4: Industry Analysis: Indian FMCG Sector 164 Chapter 4: Industry Analysis: Indian FMCG Sector 4.1 Introduction to Economy 4.2 Indian Economy 4.3 Indian FMCG Sector 4.4 Indian FMCG Sector 165 Chapter 4.1: Introduction to Economy 1. Introduction 2. Evolution of Economy 3. World Economies 4. Types of Economies 166 4.1: Introduction to Economy 1. Introduction An economy consists of the economic system of a country or other area‚ the labor‚ capital
Premium Economics Economic system Planned economy
The Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR)‚ Corporate Social Performance and Corporate Financial Performance‚ some questions arise: do consumers
Premium Brand
RESEARCH PROPOSAL “ THE IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND PROMOTION “ INDEX 1. Introduction 2. Objective 3. Hypothesis 4. Literature Review 5. Framework 6. Methodology ( questionnaires ) 7. Limitation 8. Timeline 9. Reference Introduction Brands often use celebrities to get an impact‚ make an image of a product or a brand and to promote their product‚ because they are seen by the public as credible source of information about the product or a company. Since people
Premium Brand Celebrity Brand management
NUST BUUSINESS SCHOOL‚ ISLAMABAD | STRATEGIES FOR BUILDING A BETTER BRAND IMAGE: A CASE OF COLA RIVALS IN THE PAKISTANI CONTEXT | Consumer Behavior – Research Paper | | | 12/29/2009 | Asma Shamshad – Junaid Manzoor – Sidra Manzoor – Warda Zubair – Zafar A. Khan CONTENTS Table of Contents Introduction to Cola Companies4 Company Profile – PepsiCo Inc.4 Company Profile – Coca Cola Company4 Introduction to Cola Wars5 Early battles leading to new Coke5 Introducing a new flavor6
Premium Coca-Cola Pepsi Cola
FMCG Market Pakistan The consumer market especially FMCG is one of the fastest growing industry in Pakistan and there are many players of global fame like Uniliver‚ Nestle Pakistan‚ Colgate Pamolive‚ PEPSI CO‚ Kraft Foods and well established local contributors for instance‚ Tapal Tea Pakistan Pvt Ltd‚ Engro Foods‚ Seasons Canola Pakistan( Wali Oil Mills). The objective of this blog is to prepare a complete data of FMCG trade nationwide which could help lot of new entrants and to provide useful
Premium Punjab Pakistan Marketing
because of its fast and efficient capability in communications. Mobile users can always find convenience in getting in touch with every people anytime they want to. Innovation plays an important role in the mobile industry. Through this‚ products improve as well its the Brand image‚ which attract customers to heighten their desire to purchase the product. As answer to these changes many Cell Phone companies are doing their best to cater to the varying needs of the present day Cell Phone users.
Premium Mobile phone Cellular network