Tea Industry of Pakistan Pakistan‚ a country of tee-totallers due to the Islamic ban on alcohol‚ is one of the highest per capita consumers of tea in South Asia. Local tea importers speculate that this is due to a limited choice of beverages. Pakistan is the third largest tea importer in the world after Russia and the UK and consumes about 155 million kg of tea every year (of which about 130 million kg is imported).On average‚ each Pakistani consumes about a kilo of tea a year‚ a total of approximately
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whether it uses mass merchandisers or high- quality boutiques. The channel decision needs long term commitments with other firms as well as a set of policies and procedures. The channel choices depend on company’s marketing strategy with respect to segmentation‚ targeting‚ and positioning. CHANNEL LEVELS The producer and the final customers are part of every channel. There are different levels that a company would follow. They are: • Zero Level Channel : consists of a manufacturer selling directly
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Customer Segmentation Generally speaking‚ although the company focus on whole population in the world‚ young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. (Pendergrast‚ 1993). Even if there is no specific product or communication for less than 12 or more than 30‚ the brand succeed in reaching them‚ through partnerships for example (restaurants‚ fast foods such as McDonald’s) or thanks to its value among
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Silk Road: Tea The Silk Road was a series of historical trade routes that connected cultures of European and Asian countries. Hidden in Southwest China is a lesser-known trade route called Chamadao‚ literally translated as the Tea Horse Road‚ was a central trade route for the exchange of Tibetan horses and Chinese tea (Elaine). The route started in Southwest China‚ where tea was produced‚ led north into the Tibetan mountains and into India (Yang). Due to its economic and cultural impact‚ it has
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Tea smuggling from Afghanistan deprives govt of Rs 152m revenue By Romail Kenneth KARACHI: The government is annually losing Rs 152 million in revenue due to tea smuggling through Afghanistan‚ sources in the tea trade said. Pakistan has a 170 million kg tea market. About 40 million kg of tea is smuggled into the country through Afghanistan under the garb of Afghan Transit Trade. Sources said price of one kg bag of the imported tea is $2 while same quantity of smuggled tea is sold at a
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COMPUTER STORAGE DEVICES:- There are different types of computer storage devices which are used.using these storage devices will ensure that the storage space on the computer hard drive is left free...... A storage device is necessary for recording data. One of the most important tasks performed by computers is storing data. Different types of devices are used to store data. The data stored is stores in digital forms. There are three types of data storage‚
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1. Discuss the economies of scale and scope‚ and potential diseconomies that apply to Honest Tea prior to the Coca-Cola deal. (6 points) The economies of scale: "The cost advantage that arises with increased output of a product. Economies of scale arise because of the inverse relationship between the quantity produced and per-unit fixed costs; i.e. the greater the quantity of a good produced‚ the lower the per-unit fixed cost because these costs are shared over a larger number of goods. Economies
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WANG’S FORTUNE TEA Group Case Study 2 Thomas A. Tanamas & Alexis Tyson Wang’s Fortune Tea (WTF) is a Chinese herbal tea‚ a remedy that has been around since the 1800’s but Wang’s Fortune Tea created it into a pre-packaged reading to drink functional soft drink with a sweetened flavour. They’re product is unique and there is little else like it in the international market. They have managed to create their unique brand image not only through the product itself‚ but also because of their marketing
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Cross Professional Pastry Techniques 1 Title: Afternoon Tea Report Contents Page Page Number Introduction 3 Methodology 4 Current trends 5 The Science of Gluten 6 Gluten free afternoon tea 7 Conclusion 10 Bibliography 11 Introduction In this report investigations will be carried out to determine what the current trends in items served in afternoon teas are as well as the way in which afternoon tea is served. Other factors that will be looked at include the
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Investigatory Project: (Ink Out of Tea Bags) Submitted To: Ms. Margie Tapel Submitted By: Jessa Mayrie H. Camuyag VI-1 INTRODUCTION Tea is created by using the leaves of a plant known as Camellis sinensis . This plant is a native to China‚ South Asia and Southeast Asia but is now found Tea-drinking can be traced back to the 10 century BC in China before it was spread to Korea and Japan. Basically‚ this drink is made by brewing tea leaves to create an extract. Due to the chlorophyllsand
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