Displaying goods and wealth in order to increase social status. * Conspicuous consumption according Thorstein Veblen book The Theory of the Leisure Class (1899). * How inequalities in consumer society are created. * The seduced and the repressed according Zygmunt Bauman (1988). * Exclusion of poor and praising of rich people. * Wish to fit in‚ how it is used against consumers. * Different income and different shopping places. * Department stores – mark of luxurious. * Supermarket
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OUTLINE THE CLAIM THAT CONSUMPTION CREATES NEW SOCIAL DIVISIONS A consumer society is now more a society where individual identities and lifestyles are defined through what you able to buy and how you live your lives‚ as opposed to what occupation you do for a living. Division can be created or made more apparent through this way of consuming‚ highlighting the divisions between rich and poor or the young and old within a consumer society (Hetherington‚ 2009‚ p.3-4). Within this essay focus will
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Zygmunt Bauman‚ Thorstein Veblen and Warren Susman. It will use these theories to evaluate the real choices offered by supermarkets‚ which play a major role in modern day consumption. For many‚ consuming is not only about essential purchases to live‚ but also buying into a favoured lifestyle and gaining a desired social kudos with an ability to consume. Zygmunt Bauman’s concept of seduced and repressed consumers illustrates inequalities and differences created by a consumer society. Bauman suggests
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buying power page 67 and how they use these powers for good and bad pro and anti supermarket arguments. * Talk about the global supply chain page 81-86 and how it both benefits and exploits foreign communities page 86-92 * Refer to Baumans seduced and repressed ideas on consumerism page 47and link to how supermarkets make it easier for people create their lifestyle through consumerism. Page 46 * Link this to the zero sum and positive sum ideas on page 70 Summary – unquestionable affects
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have power to influence where we shop and those that do not have as much power‚ drawing on the example of supermarkets vs. small shop keepers on the high street influencing the consumer public. I will be using ideas from social scientists such as Bauman and Susman to further illustrate my points. As I examine evidence on potential divisions I hope to conclude that the consumer society‚ in which we live in‚ is moreover a divided one. Good‚ well done a cracking introduction here Gwen. This is just
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Disposable income Values of rubbish Overseas Factories Waste being sent overseas Seduced & Repressed Migrants Recycling Consumption Consumer society Explore the claim that a consumer society is always a ‘throw-away’ society. In this essay I will be outlining consumerism and claims that a consumer society is always a throw-away society. Consumption plays a big part in our lives and causes us to live in divided societies. It may make us feel like we fit in buying
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and losers in a society so driven by consumption. Zygmunt Bauman (1988) notes how a consumer society is open to many people‚ with those in secure employment and access to cheap credit able to buy into the offerings of such a society‚ whereas it was only the very wealthy who were able to consume in an industrial society. Bauman believes the population of Western societies can be divided into two broad groups; the seduced and repressed. He says a consumer society offers not only choice and freedom
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Outline the nature of supermarket power on the high street and beyond. For this essay‚ I will attempt to construct an argument based on outlining and explaining supermarket power and where it comes from. To do this‚ I will go back to the very basics of consumerism and build up from there to the market power and buying power of supermarkets. Defining Consumption Consumption is defined as the “utilization of economic goods in the satisfaction of wants or in the process of production resulting
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of rubbish. I will also look at the sustainability of affluent societies‚ its effect of the environment and why negative externalities should be but are often not considered in the valuation of goods. Using Thompsons theory of rubbish(1979) and Baumans theory of consumption (1988) i hope to provide a detailed analysis of the pros and contra for the argument that “ Rubbish has no value “ To discuss rubbish and its value we need to discuss consumption and how and why consumption has grown
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basic needs it has become a form of socialisation and self-expression. What we buy and how we use these things provide an indicator of who we are (Making Social Lives‚ 2009‚ p20). It gives us a sense of belonging in a consumer society. As Zygmunt Bauman (Making Social Lives‚ 2009‚ p.25) points out ‘we live in a consumer society but not an equal society’. New social divisions and exclusions have erupted as our consumer society grows. The choices we have are not always equal choices and everyone
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