Case study 1: Harrington Collection: Sizing Up the Active-Wear Market Course: Strategic Marketing (BUAD 6300) Presented to: Dr. Madiha Group Name: Alpha Team Group Members: Fady Sobhy Sherry Radi Hany Guriguis Mohamed El Kilany Mohamed Abdou Ibrahim Questions presented in the case in the section of “Making the Decision” as follow (4): 1- What is the potential competitive reaction? The USA market is a highly competitive market as shown in the case study‚ the US retail sales of women’s apparel
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Grant Nauta AHP Case Study Because American Home Products (AHP) currently operates with virtually no debt‚ their financial risk is very small. This shifts the burden heavily towards business risk. A porter’s five forces analysis is appropriate to determine the exact levels of business risk for American Home Products. First‚ the threat of substitutes is a risk that AHP cannot afford to ignore. Because they spend very little on Research and Development‚ and have to rely on their marketing to catch
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2. Critically evaluate the pros and cons of the sustainability and recycling and its effects on buyer behavior The pros of recycle product packaging which helps to bring down the cost of production and reduce the use of raw materials required to produce product packaging (Friends of the Earth). According to National Environment Agency (NEA)‚ with the growth of population and economy‚ solid waste generated increased from 7.67 million tonnes in 2015 to 7.81 million tonnes in 2016. Moving towards to
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Retailers Covered: 7 Area Retailer Ice Cream Brands Amul Distributor Matunga Mota’s Food Amul Wadala - Hasmukh Matunga Mama Foods Amul‚ Havmor Wadala – Hasmukh Matunga Magix Cream Bell NA Matunga Shri Krishna Amul‚ Havmor‚ Mother Dairy‚ Vadilal Wadala – Hasmukh Matunga Garden Fresh Mother Dairy‚ London Dairy‚ Havmor NA Sion Highland Amul Dharavi – Omkar Sion Maharashtra Stores Dinshaw NA 1. Mota’s Food: Keep only Amul because we have been keeping it since a long time
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cement producing plants‚ in which 23 are producing cement now‚ one cement plant if for only white cement and 4 are going to start producing cement by the end of this year‚ and these plants are producing yearly about 18 million tons of cement. The BCG Matrix of HP RELATIVE MARKET SHARE POSITION High Medium Low 1.0
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of this thesis work. 3.1 Minimum viable product concept for developing countries The concept of minimum viable product was introduced in an internal event at Dräger‚ which was to present innovative ideas. The term ‘Minimum Viable Product’ (MVP) means that a product with basic features to satisfy its customers. It can be better explained with the help of figure 8: Figure 8: Minimum Viable Product [Source: Internal] The requirement of the customer in this case is to have a vehicle to travel from one
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the Dog‚ the Cow and the Question Mark A Perspective titled "The Product Portfolio" introduces the growth-share matrix. This framework categorizes products within a company’s portfolio as stars‚ cash cows‚ dogs‚ or question marks according to growth rate‚ market share‚ and positive or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. Question Marks Question marks are products that grow rapidly and as a result consume large amounts of cash‚
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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different channel (retail‚ mail‚ phone‚ web).The receive high demand on Valentine’s day‚ Christmas and mother’s day. Their primary target is men in the age group of 18-54 who order last minute gifts to their girlfriends‚ wives‚ or mothers. VTB seeks to differentiate from other gift delivery services by offering a top quality customized product which can be delivered at their schedule. To increase sales to women and generate orders even at the other time of the year they came up with different ideas
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Integrated Case Study: Bandon Group‚ Inc. (Determining Feasibility of an ERP System and Supplier Recommendation and Evaluation) Submitted to: Professor Stephen Huber Enterprise Resource Planning (CIS511) Strayer University‚ Takoma Park Campus August‚ 2014 This paper is the continuation of Bandon Group Inc. integrated case study. This part of the case study mines feasibility of an ERP system at Bandon Group and evaluate alternative ERP and CRM packages for Bandon Group and make
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