Strategic Management ตอนภี่ 1 : การบริหารเชิงกลยุภธ์ (บภนำ) บภภี่ 1 กระบวนการบริหารเชิงกลยุภธ์ Concept ของขบวนการบริหารเชิงกลยุภธ์ ก็เพื่อให้เข้าใจ Model (แบบจำลอง) ของการบริหารเชิงกลยุภธ์ว่ามีขั้นตอนภี่สำคัญอย่างไร ขั้นตอนของ Strategic Management Process ขั้นตอนภี่ 1 การกำหนดภาระกิจและเป้าหมายเชิงกลยุภธ์ ขั้นตอนภี่ 2 การวิเคราะห์สภาพแวดล้อม ภั้งภายในและภายนอก ขั้นตอนภี่ 3 การกำหนดกลยุภธ์ ขั้นตอนภี่ 4 การดำเนินกลยุภธ์ ขั้นตอนภี่
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Deciding measures to use………………..................page5 Measuring profitability and productivity……….page 6-11 Non financial performance measures……………..page 12 Marketing function Porters Five Forces Model………………………...page13 Boston Consulting Group (BCG) portfolio matrix…page 13-14 Ansoff growth vector matrix ……………………...page15 Conclusion…………………………………..page17 References..............................................................page18 Executive summary This advice (write-up) has dealt with
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should convince each one of them to buy the Wii in the ads? (10 Marks) 3- How can the marketing manager use and apply the market penetration strategy‚ the market development strategy‚ and the product development? (10 Marks) 4- According to the BCG matrix ‚ in which quadrant does the Wii stand? What decisions
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solution using the valuable insight of each team member and implementing critical thinking skill. Consulting Firms and Skills The three consulting firms that require skills that all team members possess are Hewitt Associates LLC‚ McKinsey & Company‚ and BCG The Boston Consulting Group. Each of these consulting firms are
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brand image to make healthier meal options (s2‚t2) 3. enter emerging markets (s2‚t1) 4. settle lawsuits before the become public (s1‚ t5) | 1. offers economical healthier meals options (w3‚o5) 2. increase pay for employees 3. training | BCG Matrix Divisions | Revenues | Profits | Relative Market Share Position | Industry Growth Rate | | | U.S | $ 8‚078.30 | $ 3‚059.70 | 43.35% | 7.60% | | | Europe | 9‚922.90 |
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4.5 Strategy Formulation : Analysis of Strategies……………………… 10 4.5.1 Strength-Weakness-Opportunity-Threat (SWOT) Matrix……..11 4.5.2 Internal-External (IE) Matrix…………………………………..12 4.5.3 Boston Consulting Group (BCG) Matrix………………………12 4.5.4 Grand Strategy Matrix …………………………………………13 4.5.5 Strategic Position and Action Evaluation (SPACE) Matrix……14 4.6 Strategy Formulation : Choice of Strategy…………………………….15 4.6.1 Quantitative
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core competence 9 Amazon’s stakeholder’s expectations 10 Shareholders (Investors) 11 Top management 11 Customers 12 Suppliers and distributors 12 Employees 12 Environmental groups 12 Regulators 12 Amazon’s corporate level strategy 12 Ansoff matrix 13 BCG matrix 14 Evaluation of strategies 17 TOWS analysis 17 Evaluation of the suitability of strategies 20 Conclusion 22 Future recommendations: 23 Reference: 24 Introduction Amazon.com is a well-known multinational electronic commerce company selling
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Environmental analysis (PESTEL ‚ 5 forces Political The political changes are likely to influence Whirlpool only insomuch it can affect the markets the company sells to ‚ causing political instability that will wreak havoc in the economy . The company has already sustained ‚ for instance ‚ losses in South America - it can suffer more if the region experiences riots or major political upheavals Economic The organization is affected by the prosperity of people in the markets it targets that will
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Chapter 8 Strategic Management ANNOTATED OUTLINE 1. INTRODUCTION Effective managers recognize the role that strategic management plays in their organization’s performance. Throughout this chapter‚ students discover that good strategies can lead to high organizational performance. 2. THE IMPORTANCE OF STRATEGIC MANAGEMENT Managers must carefully consider their organization’s internal and external environments as they develop strategic plans. They should have a systematic means of analyzing
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businessmonitor.com.ezproxy.brad.ac.uk/cgi-bin/request.pl?view=articleviewer&article=545298&SessionID=A97D5CC622C911E1921951577B297F78&iso=ID&keyword=HTC&service=1 Business Tools & Templates. (2009‚ January 11). Boston Consulting Group (BCG) Growth-Share Matrix. Retrieved December 5‚ 2011‚ from Business Tools & Templates Web Site: http://www.business-tools-templates.com/U_GuidesPDF/Boston%20Consulting%20Group%20%28BCG%29%20Growth-Share%20Matrix%20User%20Guide.pdf Datamonitor. (2009
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