BENIHANA Our suggestion to Benihana is to expand the target market and include a young generations as well as open new chain of family friendly restaurants. Gaining younger generations market could be accomplished by development of a mix of Japanese-Chinese quick cuisine restaurants/ food courts. Younger generation is very familiar with Chinese food‚ which is affordable‚ quick and tasty. Incorporating a Japanese twist to what is already widely accepted could be a refreshing idea and take a typical
Free Food Restaurant Value added
a bit of fat was left which was dramatically trimmed during Live Cooking in front of diners. Benihana were authentically decorated in Japanese traditional arts. Walls‚ ceilings‚ beams‚ artifacts and decorative lights were all from Japan. This resulted in giving anexclusive ambience to the customers which in turn became unique differentiating factor for the Benihana. In a very short span of time Benihana of Tokoy has expanded in U.S Market and it has developed its own cliental which is not only exhibiting
Premium Cooking Nutrition Food
customers something different from any other restaurant in the country. He was in New York‚ the city of Broadway shows. Theatre is what people come here for and to get theatrical experience with their lunch or dinner‚ what better one would ask for? Benihana also wanted to serve their food in authentic Japanese style in the environment where customer would feel that they are really in Japan and having Japanese dish. The customer base was of the
Premium Dell Japanese cuisine Sushi
1) Sales and costs (percentages are relative to gross sales‚ unless stated otherwise) | Percentages | Dollars/yr | | Typical Restaurant | Typical Benihana Restaurant | Typical Benihana Restaurant | Gross Sales | 100% | 100% | $1‚300‚000 | Food Sales | 70-80% | 70% | $910‚000 | Beverage Sales | 20-30% | 30% | $390‚000 | Food cost‚ % of food sales | 38-48% | 30% | $273‚000 | Beverage cost‚ % of beverage sales | 25-30% | 20% | $78‚000 | Gross profit | 55-65% | 73% | $949‚000 |
Premium Marketing Generally Accepted Accounting Principles Revenue
Case study: Benihana of Tokyo Benihana of Tokyo has been very successful for the last 40 years since 1964. From a small restaurant‚ it has developed into a chain of themed restaurants. The success of Benihana has been attributed to the superb total quality management (TQM) process especially in maintaining the overall exotic ambience and the high quality food provided. All these strengths contribute to providing an unforgettable dining experience to its consumers and are reflected in their ability
Premium Restaurant Total quality management Quality assurance
CHALLENGE 1 How many additional customers can Benihana service with batching? First of all‚ it was obvious from the first glance that batching strategy was the right one‚ as it was profitable. On the contrary‚ the non-batching strategy it was not profitable and there was a loss of $ 201.58. This is due to the fact that batching allows the restaurant to use fewer chefs which lowers the fixed costs maximizing the profit. We can also notice that in the cases of batching versus the cases of non
Premium Profit
has been achieved by firms practicing TQM. Try to assess what TQM Means for Benihana of Tokyo business model and what are the expected benefits of TQM implementation at it? TQM places quality responsibility on all members of the organization; this is opposed to the earlier models of ‘quality control’ where such responsibility was effectively confined to one particular organizational sector. So considering this‚ for Benihana restaurant it is not only the responsibility of the top management Rocky but
Premium Service Service system Quality management
What is the Benihana concept? Rocky Aoki developed the Benihana concept by modifying the normal American dining experience from a job shop operation to a communal dining batch processing operation. The processing model is designed to make the process as efficient as possible‚ reduce scrap‚ minimize wait times‚ and wait times in queues and between processes to effective parts of the process itself. A customer enters the restaurant and is placed into the queue in preparation for processing.
Premium Operating expense Expense Earnings before interest and taxes
Module B: International operations management Case: Benihana of Tokyo Case Preparation: 1. 2. 3. 4. 5. What are the differences between the Benihana production process and that of a typical restaurant? Examine the production system in detail. (Try and draw a simple process diagram). What are the major design choices which generate operating efficiencies? What is the process flow at Benihana? How many customers can the restaurant process and what is this as cash flow? What role does the
Premium Restaurant Dinner Process management
The objective of this business plan is the analysis of the acquisition‚ renovation and reoperation of a Japanese restaurant which is an existing restaurant in Kato Paphos. Benihana is located near the sea‚ in the heart of one of the most popular tourist places for summer holidays in Paphos‚ Cyprus. It was set up in 2006 and had followed a successful track for almost seven years. However after the founder left the country‚ the restaurant remained closed until recently pending the completion of the
Premium Japanese cuisine Japanese cuisine Japan