of HAIER: A SWOT & Value Chain Analysis of The Most Successful Chinese Emerging Multinational - Haier International Business Management Candidate Number: 52875 19th December 2014 CONTENTS 1.0 Introduction .......................................................................................................... 1 1.1 Target Company Presentation - Haier ...................................................... 1 2.0 Haier: Environmental
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Haier CEO -‐-‐-‐ Ruimin Zhang Shen Si F35122015-‐7 Ruimin Zhang was born in Shandong Province on 1949 and Received an MBA from the University of Science and Technology of China in 1995. Now he is the CEO of Haier Group. Haier‚ established as a refrigerator factory in Qingdao in 1920
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Case Report 1. Haier in India: building presence in mass market beyond China 1. Why did Haier enter India? What did it plan to achieve in this new market? Haier entered the global markets and started an internationalization strategy in the 1990s. Starting from European countries including Italy‚ the United Kingdom‚ and France‚ it stretched over even to the Asian market and opened its first manufacturing facility in Indonesia. Although the first entrance into the Asian market was in 1996‚ it
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Introduction:The General Appliance Corporation is a manufacturer of all types of home appliances. The company has a decentralized‚ divisional organizational structure‚ which consists of four product divisions (electric stove‚ laundry equipment‚ refrigeration and miscellaneous appliance division)‚ four manufacturing divisions (chrome products‚ electric motor‚ gear and transmission and stamping division) and six staff offices (finance‚ engineering‚ manufacturing‚ industrial relations‚ purchasing and
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OP321 Assignment: Week#11 Haier case study Date: Nov7‚2014 1. What was their competitive strategy& order winner? Product innovation is Haier’s competitive advantage‚ which combined with supply chain innovation. Based on different customer’s lifestyle‚ Haier focus on product differentiation‚ which produced hundreds of unique products across Haier’s strategic model with low-end‚ value‚ and high-end brands. Such competitive advantage is created by supply chain innovation. Haier cooperate with suppliers
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Haier appliances group enters New Zealand market: analysis of its strategy’s suitability with resource based view and SWOT Ma Jinxiao SUN:109028310 News story summary Haier is a Chinese electronical appliances producer and it decided to take a 20 per cent stake in Fisher & Paykel Appliances Company (F&P) which is a New Zealand company. According to their agreement‚ besides the stake‚ Haier will also take two seats on F&P’s board and also they will cooperate in various business functions‚ including
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History The Haier Group was founded in 1984 as a Chinese government-owned business that produced mainly household refrigerators. Encouraged by the government‚ Haier set their sites on becoming an international brand. Haier’s executives believed that the strong brand recognition that was created domestically could be extending into the Western market by creating and introducing products for the niche consumers and then expand into larger markets. “Globally‚ Haier had gained first place in the
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The Haier Group I. INTRODUCTION A. EXECUTIVE SUMMARY 1. This case analysis studies the globalization projects of one of the most successful companies in China‚ Haier‚ and a small appliance company. The case analysis focuses on Haier’s plans in the U.S. market to establish itself as a major brand. The case also gives information about the competition in the U.S. consumer appliance market and its structure‚ and the strategies adopted by Haier to overcome the obstacles. The problems faced
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HOUSEHOLD APPLIANCES Prepared by Bora Esen 2010 İGEME Export Promotion Center of Turkey HOUSEHOLD APPLIANCES‚ PARTS AND COMPONENTS CLASSIFICATION Harmonized System Numbers of the Products Refrigerators (household type): 8418.10‚ 8418.21‚ 8418.29 Washing machines (household type): 8450.11‚ 8450.12‚ 8450.19 Dishwashers (household type): 8422.11 Ovens‚ other cooking and small kitchen appliances‚ etc.: 7321.11‚ 7321.12‚ 7321.13‚ 7321.19‚ 8516.50‚ 8516.60‚ 8509.40‚ 8509.80‚ 8516.71‚ 8516
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SWOT Analysis Strengths: • Haier has a single company which serves the entire group in logistic that could reduce their cost. • They have a good innovation and continue improving in the product design. • Their products focused on the quality‚ which is better then their competitors in domestic market. • There is a service center that has a good service performance with computerized system in order to tracks the customer response. Weaknesses: • Opportunities: • The
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