2.1 Introduction The nature of the comparative approach At a basic level the comparative approach is simply one of making comparisons‚ something we do constantly in our everyday lives. Thinking‚ and learning‚ by making comparisons is a very natural and intuitive process for us. We use comparisons extensively in our daily thinking and interactions with people and various objects. However‚ making comparisons is not necessarily easy or without its pitfalls.
Premium Political science Sociology Social sciences
DAGMAR is Defining Advertising Goals for Measured Advertising Results. It is basically an approach to advertising planning and a precise method for selecting and quantifying goals and for using those goals to measure performance. Russel H. Colley (1961) pioneered this approach where to establish an explicit link between ad goals and ad results‚ Colley distinguished 52 advertising goals that might be used with respect to a single advertisement‚ a year’s campaign for a product or a company’s entire
Premium Advertising Promotion and marketing communications Communication design
Our nation is stuck in its tradition; conversion therapy should be illegal in all states. Conversion therapy is legal in 45 states in the U.S. In the past treatments used were similar to torture techniques used on prisoners‚ but even in modern times conversion therapy still has a detrimental impact on the patient. ”According to a 2009 report of the American Psychological Association‚ the techniques therapists have used to try to change sexual orientation and gender identity include inducing nausea
Premium Homosexuality Sexual orientation LGBT
accept · Consistency: standards applied similarly to similar cases · Reversibility: standards that apply no matter who "makes" the rules These are‚ in a sense‚ the rules of the "ethics game"‚ no matter which school or approach to ethics one feels the closest identity. The Utilitarian approach is perhaps the most familiar and easiest to understand of all the four approaches to ethics. Whether we think about it or not‚ most of us are doing utilitarian ethics a much of the time‚ especially those of us in
Premium Ethics Virtue ethics Deontological ethics
The career path I have chosen to pursue is physical therapy. As I was growing up‚ physical therapy was not an option I would have considered but ever since junior year‚ my love for physical therapy has grown and pretty much eliminated all other career options. I had never fully understood what a physical therapist did until I became a patient. In the beginning of my junior year I had torn my anterior cruciate ligament (ACL)‚ medial cruciate ligament (MCL)‚ and medial meniscus while playing goalkeeper
Premium Therapy Anterior cruciate ligament Knee
whether it is a long awaited promotion at work or death of a loved one‚ can cause multiple imbalances that‚ if prolonged‚ will result in disorders. Massage therapy does have a positive effect on the emotional and psychological state of a client. It can assist the body in proper healing when done professionally and therapeutically. Massage therapy has been a respected form of medicine for more than 3‚000 years. It was held in high value in ancient Chinese and Japanese cultures‚ then spread through Europe
Premium Massage Ayurveda Medicine
Abstract Acupuncture therapy has been known as a practice related to oriental medicine‚ and recently has been detected as a potential therapeutic tool for which there is good scientific evidence. Depression and anxiety are usually classified as mental illnesses and it is more useful to think of them as disturbances in brain health‚ which is directly related to the physical makeup and brain mechanisms and emotional and relational issues. The ancient Chinese practice of acupuncture could be used for
Premium Major depressive disorder Cognitive behavioral therapy Psychology
Reality Therapy was developed by psychiatrist William Glasser (1925). By 1962 Reality Therapy was complete‚ and Glasser then revised William Powers’ Control Theory and renamed it Choice Theory in 1996. The New Reality Theory claims that most clients share the same basic dilemma: an unhappy relationship with a significant person in their life. The main goal of this therapy is to support clients in connecting with the people they wish to include in their quality world‚ which is the world they would
Premium Psychology Mental disorder Bipolar disorder
Within Chapter 11 of On Being a Therapist‚ Kottler (2010) reviews he various alternative methods or therapies therapists utilize to help them avoid burnout and remain emotional healthy‚ while working in this field. Despite therapists primary goals of helping others learn healthy ways to change maladaptive behaviors‚ the majority of therapists are unfortunately not open to changing their own maladaptive behaviors. I think this stems from the fact that therapists get so comfortable with teaching
Premium Psychology Psychotherapy Therapy
Types of therapies Acupuncture- Is a collection of procedures that involve stimulating points of the body. Some of the techniques used are penetrating the skin with small thin needles; this is one of the traditional Chinese methods. According to the traditional Chinese methods‚ stimulating the acupuncture points helps to correct imbalances in the flow. It has also been used to reduce depression‚ anxiety and sleep disturbances. Cranio-sacral therapy- Is an alternative therapy used by occupational
Premium Abdominal pain Medicine Alternative medicine