Integrative Business Applications Professor G. A. Winfield BA 3103 Fall 2014 Phone: 610-202-3401 E-Mail:winmgt@temple.edu Office Hours: By appointment Course Overview and Objectives: This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting‚ Finance‚ Marketing‚ Economics‚ Statistics‚ Human Resource Management‚ Ethics‚ MSOM‚ and Risk Management and Insurance
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Outline • • • • • • Exam Team Expectations Upcoming Schedule Case Analysis Capstone Group-work Business Policy and Strategy – Feb. 17‚ 2015 Exam 1 • Average: 28.29 (~ 81%) • Range: 22 – 32 (~ 63% - 92%) • Which of the following is NOT an example of complementary products or services when thinking about “the sixth force” of Porter’s five-forces? – Xbox gaming console and Halo gaming franchise – Shell gasoline and Ford F-150 pickup truck – Google Android operating system and Samsung smartphone
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CapSim Word Study Guide 1. When opening the Excel version of Capstone®‚ you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter If there are two identical products‚ one that has 100% accessibility and one that has 0% accessibility‚ a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility
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change‚ such as in atmospheric pressure‚ that will then change voltage and transmit the information to another device such as a thermometer. After much research‚ Sensors‚ Inc. decided to enter this market and with the use of specialized software‚ Capsim ® Simulation‚ make critical decisions about R&D‚ Marketing‚ Production‚ Finance‚ TQM and HR. Way back in 2008‚ each of the companies in the electronic sensor industry was on an even
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The course focused on identifying tools needed for the strategic analysis of firms and industries as well as key strategic issues that are faced when managing corporations. It also involved working in groups to make strategic decisions using the CAPSIM business simulation tool‚ which is an interactive platform through which students apply their acquired knowledge and practical thinking skills to test different strategies in a competitive environment. Overall‚ Jane is highly intelligent and has
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Memorial Union. (A copy of the textbook is on reserve in the library) (2) Foundation Business Simulation (www.capsim.com) * Each student is required to register for the simulation. Registration codes can be purchased by credit card online at the Capsim website or at the ISU Bookstore. The online registration price is $53.99. The price at the bookstore is approximately $75. (3) Blackboard Learn (4) Lynda Tutorial Library *Useful free resource to review functions of MS Excel and MS Access. Login
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INTRODUCTION: STRATEGIC MARKETING MANAGEMENT is the “follow-on” to the MBA/MAC ‘core’ course in marketing. In this course we will emphasize the integration of marketing mix decisions; and the longer-term effects of Marketing Mix decisions and changes in the mix over time. “Price” becomes “price policy‚” value-in-use‚ ‘willingness-to-pay’ and price discrimination tactics. “Product” becomes product line breadth‚ customization and variety‚ and product life cycle choices. “Place” becomes the design
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Integrative Business Applications BA 3103 Spring 2014 Dr. Andrea Hornett (“dr. andy”) E-Mail: Andrea.Hornett@temple.edu Office Hours: MWF – 8-11 am Door is always open drop in anytime. Appointments can be scheduled for any day or time. Office: 384 Speakman Hall Course Overview and Objectives: This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting
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CAPSIM Quiz (done individually) Due Tuesday‚ September 11th at beginning of class number answers only & signed honor code 1. If you or your team decides to introduce a new sensor product‚ when should capacity and automation be purchased? 1. Two years or rounds prior to product release 2. One round prior to product release 3. The round of product release 4. The round after product release 5. Purchase of capacity and automation is not necessary for new product release 2. The
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Question 1 According to the value chain analysis‚ which of the following primary activities refers to raw materials handling‚ warehousing and inventory control‚ as examples? Answers: a. Marketing and sales b. Inbound logistics c. Outbound logistics d. Service e. Operations Question 2 ___ is defined as “Integration of resources and capabilities that serve as a competitive advantage over rivals.” Answers: a. Resources b. Capabilities c. Core Capabilities d. All of
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