PROJECT PROPOSAL Project Name Title: Café ala Cart | A Project Feasibility Study on Coffee Shop on Cart Authors: Jestine S. Santiago Arty Marc E. Padero Abdel Al-Rashid C. Taola Giovanni P. Belchez Joel B. Aquino Jodi Cris P. Tomagan Location The project will be situated inside school campus(Ateneo de Zamboanga University‚ La Purisima St.‚ Zamboanga City) in front the cafeteria. The principal office will be located at Peace Subdivision‚ Tugbungan‚ Zamboanga City. Proponent The promoters of this
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Starbucks: the postmodern brand It simulates an experience of ‘community’ that may be as addictive as the caffeine in a cup of latte. “Even better than the real thing ” -U2 “This new evolution of the logo … embraces and respects our heritage and at the same time‚ evolves us to a point where we will feel it’s more suitable for the future. The new interpretation of the logo … gives us the freedom and flexibility to think beyond
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5. TRAINING AND DEVELOPMENT AT STARBUCKS 5.1CURRENT TRAINING Initial Barista 100 Training Currently‚ Starbucks introduces its new baristas to the company through a twenty-four hour‚ nine block-training program. These blocks are broken down into hours needed‚ learning activities and who will assist with the training. According to the Partner Café‚ an online learning source for current Starbucks partners‚ the training module combines “formal learning with on the job practice and individual
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An Analysis of Starbucks Company History Starbucks was opened its first coffee company in Seattle’s Pike place Market on 1971. The name was taken from the first mate in Herman Melville’s Moby Dick (Company Profile‚ 2005). Products Beverages: Brewed coffees‚ Italian-style espresso‚ cold blended beverages‚ roasted whole bean coffees‚ tea products‚ fruit juice‚ sodas‚ and coffee liqueur. Food: Sandwich‚ Salads‚ pastries and ice creams. Non food items: Mugs‚ Travel tumblers
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Name: Kailin Mai Student ID: 861187117 Major: MBA Judgment Capstone Book Review Everyman as I am‚ I have made thousands of decisions since little child. We may choose what to eat‚ where to live or our friends according to our judgment. Judgment seems to be so common in our life that all of us can make a judgment at a second and then move on. However‚ an exactly good judgment‚ according to the book Judgment: How Winning Leaders Make Great Calls‚ appears not at a single moment but in the middle of
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Starbucks: Just Who is the Starbucks Customer Starbucks was a young company in the 80’s‚ starting as a smaller chain where people could buy coffee in a nice comfortable environment. Starbucks located in Seattle there was some spectrum variables of this geographic location. The company deciding to move was a strategic decision. It did have to consider the full spectrum of segmentation variables. Considering the difference in the geographic location and the people in the different locations needs
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MBA 552 SUSTAINABLE LEADERSHIP WINTER‚ 2011 DR. PHILIP ANDERSON STARBUCKS AND SUSTAINABLITLITY KAI A. SORENSEN‚ PhD Dr.kai@hotmail.com 630.205.0333 INTRODUCTION In the July-August‚ 2010 issue of the Harvard Business Review‚ Starbucks CEO Howard Schultz was asked how he ultimately defines shareholder value: I do not believe that shareholder value is sustainable if you are not creating value for the people who are doing the work and then for customers. Quintessentially we are
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Exam 2 Study Guide Note: The guide below represents approximately 90% of what will be on your exam. Know this stuff‚ and dig into your notes for anything major I’ve missed here. I’m targeting about 37 questions – all multiple choice. * Review any major-in class examples. Like Enron & Tyco proxy discussions… * Check e-campus for the 5 Exam 2 readings * One “big picture” question from each of the posted WSJ articles * Know definitions of the Corporate-level Strategies
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Starbucks Case Study 1. Starbucks serves what many would consider a basic commodity-- coffee. As a commodity‚ traditional management wisdom would dictate that vendor selection would be based upon price; the vendor with the lowest price typically earns the business. How did Howard Schwartz transform Starbucks from a shop that "specialized in selling whole arabica beans to a niche market of coffee purists" into an "upscale cultural phenomenon" (p. 2)? Be certain to identify Starbucks ’ ’service
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Starbucks Corporate Social Responsibility By: Allisen Brennan September 2012 Table of Contents Non Discriminatory Hiring‚ Promotion‚ & Retention Practices 3 Accessibility 3 Environmental Issues 3 Recycling 3 Green Stores 4 Energy & Water Consumption 4 Customer Relationships 4 Community Service & Investments 4 Youth Action 5 Supplier Relationships 5 Farmer Support 5 Coffee and Tea Growing Communities 5 Non Discriminatory Hiring‚ Promotion
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