Table of Contents 1- Introduction 1 1.1 Topic 1 1.2 Background and Context of Study 1 1.3 Rationale of Study 2 1.4 Research Question 2 1.5 Research Objectives 2 1.6 Hypothesis 3 2 - Literature Review 3 2.1 Retail Industry (Retailing) 3 2.2 Definition of Strategy 4 2.3 Pricing Strategy 5 2.4 Types of Pricing Strategies 5 2.4.1 Penetration pricing 5 2.4.2 Skimming pricing 6 2.4.3 Competition
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The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper WP-06-06 The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University College of Technology & Innovation Technology Park Malaysia Bukit Jalil‚ 5700 Kuala Lumpur‚ Malaysia May 2006 kiran@apiit.edu.my Abstract To be successful‚ organizations must look into the needs and wants of their customers
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approach to employee benefits and compensation‚ employee records and personnel policies. Usually small businesses (for-profit or nonprofit) have to carry out these activities themselves because they can’t yet afford part- or full-time help. However‚ they should always ensure that employees have -- and are aware of -- personnel policies which conform to current regulations. These policies are often in the form of employee manuals‚ which all employees have. Employee Retention Effective employee retention
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Effectively Using an Integrated Employee Engagement Program Marilyn Field University of the Rockies October 3‚ 2010 Org/8530 Dr. Gary Shelton Abstract A company’s level of employee engagement is a reflection of its core values; while at the same time reflects a fulfilling and positive job-related state of mind that is characterized by the resilience and energy of its workers. The following report is an analysis of a case study conducted by Hallowell (1996) to determine whether
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retained by hotels‚ high quality of service‚ hotel brand and honor‚ and revenue can be guaranteed to a large extent. As a result‚ employee loyalty is one of the core competitiveness of hotel‚ largely influencing and determining the further development. Also‚ employee loyalty is one of the indicators of the performance Human Resource Management in a hotel. Employee loyalty is expressed by the behaviors and attitudes that are showed by hotel employees (Ineson & Berechet‚ 2011). With increasingly
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customers’ loyalty. Many have formal measurement programs in place to gather customer feedback and assess levels of loyalty on a regular basis. There are some organizations that include a customer loyalty metric in their corporate dashboard‚ treating it as a key performance indicator just as they would revenue or sales. It isn’t hard for companies to see the connection between customer loyalty and business success. Loyal customers stay with you and buy more products and services! With employee loyalty
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INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:
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WPS05 Employee Engagement SIES College of Management Studies Working Paper Series The Working Paper Series would attempt to disseminate the findings of research in specific areas and also to facilitate discussions and sharing of perspectives and information about the identified areas. The papers carry the names of the authors and should be cited accordingly. The views‚ findings‚ and interpretations expressed in this paper are entirely those of the authors. They do not represent the views
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Abstract Employee engagement is the emotional commitment an employee shows for the organization and its goals (Kruse 2012). It can also be defined as the act of an employee being involved in‚ enthusiastic about and satisfied with his or her work (Seijts et al..‚ 2006). An engaged employee is one who actually cares and is passionate about his job and company goals. He or she does not work just to get a paycheck rather they work to ensure the organization’s goals are met. An engaged employee brings
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301 Case Study Alim Leung Section 4 9/24/12 Atchinson Case 1. The terms of the psychological contract at the Atchison Corporation under the leadership of Jerome Atchison are of quality‚ integrity‚ and loyalty. Jerome Atchinson expects his employees to produce quality work and create a good environment to work in. Jerome Atchinson also expects his employees to uphold and maintain high integrity; even senior management could be discharged in cases of moral crime or dishonesty). Loyalty is the
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