Tourism just released recently its new tourism campaign slogan‚ “It’s more fun in the Philippines”. It gained both positive and negative remarks. It was even said that it was just a copycat of the promotional tagline of Switzerland 60 years ago. But it seems this doesn’t affect much the increasing popularity of the slogan especially in the social media sites. I just thought why some Filipinos choose to criticize and find faults in this tourism slogan rather than being supportive and cooperative in the
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More than 50 days have past since Narendra Modi was sworn in as the Prime Minister of our nation. His ‘victory’ was a rather dramatic one – the direct result of his eloquent speeches‚ catchy slogans‚ and his penchant to stimulate development and progress. However after the ‘Union Budget 2014’ a rather sceptical notion is taking its toll on the party’s momentum. Sceptics like AAP’s Bhagwant Mann are claiming that “Acche din” is an empty promise‚ an illusion‚ a lie to the nation’s people. The opposition’s
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PSYCHOLOGICAL SCIENCE Research Article IMPLICIT ATTITUDE FORMATION THROUGH CLASSICAL CONDITIONING Michael A. Olson and Russell H. Fazio Indiana University Abstract-We sought to demonstrate that attitudes can develop through implicit covariation detection in a new classical conditioning paradigm. In two experiments purportedly about surveillance and vigilance. participants viewed several hundred randomly presented words and images interspersed with critical pairings ofvalenced unconditioned
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rebellion‚ confidence‚ and most importantly independence in women‚ which are each brought about in the advertisements. This cultural change is evident in the different slogans of the ads‚ overall various images of the women‚ the angle of the shots‚ the use of technology‚ the color scheme and layout of the two advertisements. The slogans in the two advertisements are totally different‚ sharing two completely diverse messages. The 1954 advertisement with the words “look pretty” and the 2009 showing
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the present day the burning topic is Black Money‚ but is the answer in getting the money back or is it important to eradicate its source? In this fashion the problems need to be addressed. The youth should not get swayed away by lucrative political slogans. • “I don’t believe in brain drain. India produces three million graduates every year. If 10 per cent of them leave the country‚ it is not brain drain‚” Kalam said this while interacting with students at St Xavier’s College in Mumbai. • He further
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Marketing Initiatives[edit] Khushiyon Ki Doli The company launched a multi-brand rural marketing initiative called Khushiyon Ki Doli‚[73] in 2010 in three states – Uttar Pradesh‚ Andhra Pradesh and Maharashtra. Through this initiative more than 10 million consumers were contacted directly in more than 28‚000 villages across these three states. Through this initiative‚ the company also reached out to 170‚000 retailers in these villages.Through this initiative HUL engaged with 25 million rural
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Advertising slogans From Wikiquote Jump to: navigation‚ search This is a list of famous advertising slogans and taglines. Electronics • "Buy it. Sell it. Love it." ~ eBay • "Challenge everything" ~ EA Games • "Connecting people." ~ Nokia • "Do you have the bunny inside?" ~ Energizer Max‚ since 2000s • "EA Sports. It’s in the game" ~ EA Sports • "Get N or get out." Nintendo 64‚ late 1990s • "Hello Tosh‚ gotta Toshiba?" ~ Toshiba‚ 1984‚ Gold Greenlees
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The History of the SONY Slogan. The first version of the logo‚ which was enclosed in a square box‚ was registered as a trademark in 1955. Thereafter‚ the logo went through a succession of changes. In the 1960s‚ when Sony began to seriously develop its brand image overseas‚ the logo was displayed in neon in New York and Hong Kong‚ where it competed with famous and well-established foreign companies. In 1959‚ the catchphrase "Sony -- a worldwide brand born in Japan" was introduced to capitalize
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Nothing” Catalogue The effects of slogan 3 Nike’s Slogan 5 Adidas’s slogan 7 "Just do it" so powerful 8 Slogan subverting a well-known phrase 9 Compare to Adidas and Nike‚ We think Adidas is more successful 10 Reference 12 The effects of slogan According to Stewart‚ Clark (2007) Companies use slogans to introduce themselves‚ their products or their services to the public through advertisements and special promotions. In order for a slogan to be successful in representing a
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TITLE: Tourism Slogan It’s effectiveness in Marketing the Country A. Introduction In the past few months‚ news of the Department of Tourism’s (DOT) new slogan for attracting tourists into the country quickly spread. Apparently‚ the DOT’s replacement for “WOW Philippines” is “Pilipinas‚ Kay Ganda”. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists. WOW Philippines
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