Case Study: AIRASIA AirAsia was launched in 2002 by Tony Fernandes‚ at the time a pioneer of low-cost flights in Asia. At first‚ the company operated three Boeing 737s. In 2004‚ after a very successful public offering‚ AirAsia was listed on the Malaysian Stock Exchange and from there grew rapidly. As of 2011‚ the AirAsia Group has 93 aircraft spread across 12 hubs (see appendix 1) and is flying to more than 60 destinations in 16 countries with 130 domestic and international routes. AirAsia operates
Premium Airline Low-cost carrier Malaysia Airlines
PETRONAS Chemicals Group Berhad (PCHEM) PETRONAS Chemicals Group Berhad (PCHEM-5183) 1. COMPANY PROFILE Petronas Chemicals Group Bhd. is a chemical company who engages in the manufacture‚ marketing‚ and sale of chemical products in Malaysia and internationally. The Company offers a diversified range of petrochemical products such as a range of olefin and derivative products‚ including ethylene‚ propylene‚ polyethylene‚ polypropylene‚ mono-ethylene glycol‚ di-ethylene glycols‚ paraxylene‚
Premium Malaysia Southeast Asia Board of directors
organisations that engage in strategic management generally out-perform those that do not" The connotation of the ancient Greek word "strategos"‚ in its various grammatical forms‚ implies meaning of skilful manoeuvouring leading to achieving a highly crucial position or attaining a desired end. Commonly associated with the military operations‚ strategies aim at methodical out-performance of adversaries. Analogically‚ application of deliberate strategies in the business management context suggests combination
Premium Management Strategic management
COLLEGE OF TECHNOLOGY LONDON STRATEGIC MANAGEMENT FORD MOTORS STRATEGIC ANALYSIS Lecturer: Dr. John W Lang SUBMITTED BY ALWYN VARGHESE STUDENT.ID:-095945-87 UWL ID:-29002367 UNIVERSITY OF WALES LAMPETER Table of Contents 1. Executive Summary...................................................................................................
Premium Ford Motor Company Land Rover Jaguar Cars
Case Synopsis A. The chairman of Citic Pacific‚ Larry Yung Chi-kin’s father Yiren Rong started the company in 1978. • Citic was started “to pioneer reform in the financial sector‚ lure foreign investment and technology to China and develop international business.” (Ko‚ 2009) • When Yung became involved with the company he began to acquire more companies. o Eventually had Citic Pacific listed as a red-chip company in the Hong Kong
Premium Corporate governance Management Board of directors
The Coca cola history: Heritage timeline. Retrieved from http://heritage.coca-cola.com/ Coca Cola Company (2013). Mission‚ vision & values. Retrieved from http://www.coca-colacompany.com/our-company/mission-vision-values David‚ F. (2011). Strategic Management Concepts (custom ed.). Pearson-Prentice Hall Custom: Upper Saddle River‚ N.J. Esterl‚ M. (2013‚ January 18). Is This the End of the Soft-Drink Era. Retrieved from http://online.wsj.com/article/SB10001424127887323783704578245973076636056.html
Premium Coca-Cola Soft drink
King και ποια τα ανταγωνιστικά πλεονεκτήματα/μειονεκτήματά της; Ερ.5 Πώς θα περιγράφατε τα βασικά μέρη της στρατηγικής μάρκετινγκ (προϊόν‚ τιμή‚ διανομή‚ προβολή) της Burger King‚ και πως μπορεί το καθένα να βελτιωθεί ng Holdings‚ Inc. - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history‚ corporate strategy‚ business structure and operations. The report contains a detailed SWOT analysis‚ information on the company’s key employees‚ key competitors and
Premium Strategic management Hamburger Fast food
Robert Traylor and Paul Barwell are tasked with optimizing supply chain management for Cathay Pacific Airways (CX)‚ one of the most profitable and respected airlines in the world. In order to maintain its outlook on growth in this increasingly competitive industry‚ their team must reduce operating costs while improving their customers’ flight experience. Since spare components represent most of the inventory value in their supply chain‚ spare parts operations should be the key focus. From the
Premium Inventory Supply chain management
STRATEGIC MANAGEMENT ASSIGNMENT Name : Moch. Bisma Rian NIM : 115020207121013 Amway (short for American Way) is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products‚ primarily in the health‚ beauty‚ and home care markets. Amway was founded in 1959 by Jay Van Andeland Richard DeVos. Amway sells its products under several brands namely‚ Amway‚ Artistry‚ Body Series‚ Satinique and Protique‚ G&H‚ Glister‚ L.O.C. and eSpring. The company
Premium Strategic management Amway Subsidiary
INTRODUCTION A global perspective is a matter of survival for businesses. Strategic management is the process of specifying an organization’s objectives‚ developing policies and plans to achieve these objectives‚ and allocating resources so as to implement the plans. The Coca-Cola Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages
Premium Strategic management Coca-Cola