A project report On INFLUENCE OF HUMOR ADVERTISING ON CONSUMER BRAND PREFERENCE Submitted in partial fulfilment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By Nidhi gupta MBA/1056/2011 Ankit khandelwal MBA/1055/2011 Prabhat Kumar MBA/1036/2011 Aniket MBA/1060/2011 Vishal MBA/1053/2011 DEPARTMENT OF MANAGEMENT BIRLA INSTITUTE OF TECHNOLOGY‚ MESRA CONTENTS 1. INTRODUCTION 2. RESEARCH PROBLEM
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CHARLES & KEITH is a fast fashion brand specializing in ladies footwear and accessories. It was founded in 1996 by brothers Charles and Keith Wong‚ under the CHARLES & KEITH Group which also owns the brands CHARLES & KEITH Signature Label and Pedro. [1] From beginnings in 1996 at a 500 square feet store in Amara Shopping Centre Singapore‚ CHARLES & KEITH has made significant growth over the years. Since its launch in 1996‚ CHARLES & KEITH has been churning out ladies accessories and footwear. To
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ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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The Tides Intro The location I chose for this project is the Charles River in Boston Massachusetts. The Charles River had been referred to as one of the dirtiest rivers in the US throughout history due to the Watertown Arsenal that had been full of gunpowder as well as other artilleries and firearms. The Charles River had also been used for the much of America’s hydropower with its dam. The Charles River had been used in the hit Boston based band‚ Dropkick Murphy’s song‚ “Dirty
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Charles Cooley captured my interest when selecting a sociologist to research. After doing some research‚ I became intrigued with Cooley’s theory of the Looking Glass Self‚ and how it effects our society. I understand his meaning behind his theory. He claims that in his childhood‚ he formed his identity through how he viewed himself through his father’s mind‚ as well as others. I believe his theory is very interesting‚ because I experience it myself at times. Charles the Person In 1864‚ Charles
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Marketing Campaign is John Varvados’ Fall 2012 campaign featuring English rockers Paul Weller (54) of The Jam and Miles Kane (26) of The Last Shadow Puppets. Dubbed “Rock n’ Roll Gentlemen” by Varatos himself‚ the campaign is a combination of traditional print and digital media for a high-end fashion line which promotes stylized design and usability for men‚ both young and old. In a world that’s always changing things‚ Varvados aims to connect the old and new‚ paying deference to the past iconic
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Charles & Keith is an international fashion footwear brand with more than 190 stores all around the world. Charles & Keith were founded in 1996 by brothers Charles and Keith Wong. With the key concept of ladies footwear and accessories brand‚ the brand has flourished and grown into a global international brand. Now‚ with young and trendy designs to catch the attention of the youth‚ Charles & Keith has developed a line of fashion designs that cater to the latest and trendy‚ creating and growing the
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“I was born with music inside me. Music was one of my parts. Like my ribs‚ my kidneys‚ my liver‚ my heart. Like my blood. It was a force already within me when I arrived on the scene. It was a necessity for me-like food or water.” Ray said. Ray Charles Robinson was a pioneer in the genre of soul music during the 1950s by fusing rhythm and blues‚ gospel‚ and blues styles. He was blind. He started to lose his sight at the age of five and went completely blind by the age of seven‚ apparently due to glaucoma
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Charles Babbage Khalil Lloyd BSA 305-01 Nov. 29‚ 2014 Abstract Charles Babbage is known as the patron saint of operations research and management science. Babbage’s scientific inventions included a mechanical calculator‚ a versatile computer‚ and a punch-card machine. His projects never became a commercial reality; however‚ Babbage is considered the originator of the concepts behind the present day computer. Charles Babbage Influence on Management Charles Babbage
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Shock Advertising (Government Sector) “Shock adverting in public service advertisements: a study of the effects on UK university students” Definition: Shock advertising is a type of advertising generally regarded as one that “deliberately‚ rather than inadvertently‚ startles and offends its audience by violating norms for social values and personal ideals. It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight a public policy issue‚ goods
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