Koch 1 Marketing Plan for Coca-Cola Company Coca-Cola Company Marketing Plan Daniel Koch Buena Vista University March 2013 Koch 2 Table of Contents Executive Summary…………………………………………………………………….3 Company Description…………………………………………………………………...4 Industry Analysis………………………………………………………………………..6 Target Market…………………………………………………………………………...8 The Four P’s……………………………………………………………………………..11 Evaluation of Marketing Mix…………………………………………………………....13 Works Cited……………………………………………………………………………
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Coca-Cola’s New Vending Machine (A) Case Questions 1. Is selling Coke through interactive vending machines a good or bad idea? Explain your answer. It is a good idea to sell Coke through interactive vending machines. Over the last three years‚ the soft-drinking giants have watched their earnings erode as they waged a price war in supermarkets. Vending machines have remained largely untouched by the discounting. Sales of soft drinks from vending machines have risen steadily over the last
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Production‚ Distribution‚ and Marketing of Coca Cola‚ by Lateifa Hope Lateifa Hope Organization & Management Fall 2011 December 2‚ 2011 The Production Raw Materials Coca-Cola consists of 94 % carbonated water. Carbon Dioxide acts as a mild preservative giving the beverage that special sparkle. Carbon dioxide is the main ingredient in all soft drinks because it’s non-toxic‚ cheap‚ and easy to liquefy. Sugar is the second main ingredient in Coca-Cola in which it makes up 7-12% of the beverage
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important inventions and discoveries going on‚ the Coca-Cola company believed that America needed one American drink that would help the inventors through a restless night at the desk‚ or just relieve some pressure during a break from working. For the company said that Coca-Cola is a “Delightful and healthful beverage” and that it “Relieves fatigue and any mental or physical exhaustion for every businessman‚ student‚ or athlete.” The Coca-Cola company began to evolve‚ and had now become the nation’s
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External Influences: Competition Coca-Cola Coca-Cola has many major competitors; their major three are Lucozade‚ Red Bull and Pepsi. Along with these competitors‚ there are many other small competitors such as Tango and also little supermarket brands such as Tesco Cola and Safeway’s Cola All of Coca-Cola’s competitors affect Coca-Cola because they are trying to put the company out of profit. They are doing this by introducing new products day in and day put and by this they are pushing
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On Tuesday‚ April 23‚ 1985 The Coca Cola Company announced that it would change the formula of its flagship soft drink; a formula that had been America’s favorite for 100 years. Kansas newspaper editor William Allen White said‚ “Coca Cola is the sublimated essence of all that America stands for. A decent thing honestly made [and] universally distributed.” (As cited in Oliver‚ 1986‚ p.4) How could Coca Cola have tampered with the taste of a drink that was distributed to 155 countries and consumed
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The Coca-Cola Company MKT300 October 8‚ 2008 A. Introduction The Coca-Cola Company is the world’s largest beverage company‚ operating in over 200 countries with a product line that includes over 2‚800 diverse items. The company’s primary responsibility is to develop concentrates‚ beverage bases and syrups‚ which are sold to bottling companies that comprise the world’s largest beverage distribution system. In addition to product development‚ the Coca-Cola Company is responsible for product
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CM9002 Organizational Communication Case Study: Coca Cola Company [pic] Hugo Zwier – 335216 Justin Verhulst – 335279 Geert van den Hoek – 321047 Spencer Bates – Table of Contents Page 2 – Concept: ’organizational identity’ Page 5 – Data: Coca Cola Company Concept In this case study of the Coca Cola corporation Coca Cola’s corporate identity will be analyzed. This will be done through analysis of a few advertising campaigns. In this way‚ Coca Cola’s external identification attempts can be understood
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Introduction The Coca Cola Company one of the most popular soft drinks manufacturers in the world. Founded by Dr. John Styth Pemberton‚ who produced the cola flavoured syrup which is mixed with carbonated water. The beverage was first sold through a soda fountain in a Jacob’s pharmacy; Atlanta‚ Georgia. In 1893‚ seven years after first being invented‚ when Coca cola was registered with the United States Patent office. Today 10450 soft drink manufactured by the Coca Cola company are consumed every
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Product Management ‘Coca-Cola’ ‘Exploring a product‚ product line or product portfolio‚ in relation to a chosen company and the positioning of the product in relation to market share‚ value and product lifecycle stage‚ considering tools and techniques that the company has or should employ to strengthen their market position.’ Jacob Parkinson N0444654 Content: | | * Product Management? | 2 | * ‘Coca-Cola’ | 3 | * Introduction | 3 | * New Product Development
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