|Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C.‚ M.Phil.‚(M.B.A.) |M.Com‚ M.Phil.‚ M.B.A.‚ PGDCA‚ B.Ed.‚ (Phd) | |Assistant Professor |HOD
Premium Sampling Marketing Sample
To Study the Impact of Advertisement on the Brand Preference towards Aerated Drinks ( In Jalandhar City ) Submitted to Lovely Professional University In partial fulfilment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION Submitted By Supervisor Group 22 Manish Rajput Lecturer LSM Name Roll No Regd. No Mr. Brajdeep 40 10805062 Mr. Sayeem Rafiq 42 10807184 Mr.Manveer 45 10804985 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL
Premium Advertising Soft drink Brand
BRIC. Out of these four counties the last two ‘IC’- India and China - are in limelight in the eyes of worldwide investors. Chinese dailies are full of the news of huge market capitalisation of top five Chinese companies‚ one of which (Petro China) has created a world record by being first company of the world to have market capitalisation of over one trillion dollars. This article compares the two hot countries of Asia. Comparison of economies As per IMF (International Monetary Fund) Report‚
Premium Economic growth Economics Gross domestic product
Company Q’s Attitude Toward Social Responsibility Company Q’s current attitude toward social responsibility demonstrates a bias toward the outdated shareholder model‚ rather than the stakeholder interaction model of corporate governance‚ as well as a significant lack of concern for the fundamental wellbeing of some of its primary stakeholders. Arguably‚ however‚ even the shareholders themselves may ultimately be frustrated in realizing the maximum potential return on their investment in this company
Premium Corporate social responsibility Business ethics Social responsibility
change. This tidal wave of change has surely affect or altered technologies especially in individuals’ modes of communication. These new advances have led to addition of many things which was called as a “revolution”. But what really concerns this study is actually the communicative revolution‚ wherein back to past times‚ where in people only used letters as their mode of communications to their love one which’s away from them. As technologies continue to evolve there came landlines. And now just
Premium Mobile phone
PROJECT REPORT BUSINESS RESEARCH METHODOLOGY EXECUTIVE SUMMARY The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their
Premium Pizza Hut Pizza
Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 A Study on Consumer Behavior towards Eco-Friendly Paper By P. Kishore Kumar & Dr. Byram Anand Pondicherry University‚ India Abstract- The purpose of this study is to understand the variables affecting the consumer behavior while purchasing green products. Eco-friendly paper i.e. paper which is manufactured from used paper and reduces the harm to environment
Premium Marketing Environmentalism Environment
MKTG578-Video Case Study WK 1 1. How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity? Breathe Right nasal strips account for the majority of CNS’s sales. Furthermore‚ since their products are medical it has been FDA regulated. This shows that the company’s product was clinically proven prior to releasing it to the market‚ which makes the product even more effective. The nasal strips are
Premium Marketing Advertising Brand
A Comparative Study on Family Education in America and China Abstract: In a lifetime ‚ family is the first school ‚ in which parents are the first teachers for the children . Children are the hopes of a nation ‚ and family education is the elementary education for children . There are many types of family education in the world and each of them shows distinctive features and is closely responsive to its culture . And American family education is the most famous one among them . There
Premium Family Chinese language Child
Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G) Group Leader Name : Nazmoon Nahar Roll No : 0807003 Submission date: 27th May‚ 2013 Consumers’ attitudes towards beauty line products Submitted To Nahid Shah Lecturer Department of Marketing Comilla University Submitted By: Group (Stardust) Sl.No Name Exam. ID Position Remarks 01 Kamrun Nahar Nilu 0807002 Member 02 Khaleda
Premium Procter & Gamble Cosmetics Personal care