Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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Category Attractiveness Template | | | | | | | | |Factors |Analysis |Assessment | |
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1 India Equity Research | IT Sector Update IT Infosys versus TCS FY09 annual report analysis: Ten conclusions TCS and Infosys have been compared on financial performance quarter after quarter. Needless to mention‚ there are several key operational parameters that have driven their performance over the years. Some of them are shortterm measures towards achieving long-terms goals‚ such as: (1) investments in research and development (R&D)‚ patents and non-linear growth Kunal Sangoi +91-22-6623
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TO STUDY CONSUMER BEHAVIOR TOWARDS HERO - PASSION PRO Objectives: To study the various factors which influence customers in purchasing hero Passion Pro. To know the customer level of awareness of Hero Passion Pro. To Know the customer level of satisfaction of Hero Passion Pro To find the profile of hero Passion Pro customers. Hypothesis: The various factors which influence the customer in purchasing Hero Passion Pro may be Quality‚ brand image‚ fuel efficiency etc Customer gain
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OVERVIEW OF FMCG SECTOR IN INDIA A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that their supply chain is efficient and cost effective. It also basically a collection steps which a company follows to transform raw materials into finished
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9/9/13 How Consumers Perceive Product Appearance: The Identification of Three Product Appearance Attributes HOME A BOUT LOG IN REGISTER ONLINE SUBMISSIONS CURRENT A RCHIVES A NNOUNCEMENTS Home > Vol 3‚ No 3 (2009) > Blijlevens IJDesign Vol 3‚ No 3 (2009) How Consumers Perceive Product Appearance: The Identification of Three Product Appearance Attributes Janneke Blijlevens *‚ Marielle E. H. Creusen‚ and Jan P. L. Schoormans Department of Product Innovation Management
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Attitude towards Foreign and Domestic Products in India and its Effect on Changing Buying Preferences Abstract: Much study have already been done in concern with consumer attitudes toward foreign products have been conducted from time to time by various scholars of our country. The study observes that the impact of consumer interest in foreign product arises from foreign travel‚ branding of product and due to advent of technology etc. Evaluation of the products‚ however is done on the basis of
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what is known as the ‘Tertiary Sector’ of the economy. This ‘service industry’ is one of 3 other sectors in an economy‚ the 2 other sectors are: secondary sector and primary sector. The primary sector deals with ‘extraction’ such as farming‚ fishing & quarrying. The secondary sector deals with manufacturing and construction. ‘According to the theory the main focus of an economy’s activity shifts from the primary‚ through the secondary and finally to the tertiary sector. Fourastié saw the process as
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REPORT ON FMCG MARKET SRUCTURE AND MARKET SHARE What is FMCG? FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that are non-durable‚ sold quickly‚ at relatively low cost‚ have high turnover and are relatively cheaper. FMCG’s constitute a large part of consumers’ budget in all countries. The most common in thelist are baby foods‚ toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ cosmetics‚ shaving products‚ shoe polish
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Consumer Perception and Quality Assurance of Agro-Products in BangladeshFocus on Organic foods Specially Vegetables‚ Fruits and Crops *JANNATUL MAWA NUPUR. Abstract: A growing interest in quality (organic) foods specially vegetables‚ fruits and crops purchasing has prompted recently. Consumers’ preference for quality food taking is based on a general perception that organic foods have more desirable characteristics than conventionally-grown alternatives. Human health‚ food safety and environmental
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