GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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Today’s heightened interest in the proper role of businesses in society has been promoted by increased sensitivity to ethical issues‚ especially corporate social responsibility (CSR). It is a company’s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions. Obviously‚ MNCs put lots of efforts on the Triple Bottom Line ---
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SIXTH FRAMEWORK PROGRAMME PRIORITY 7 ‘Citizens and Governance in a Knowledge Based Society’ Understanding and Responding to Societal Demands on Corporate Responsibility (RESPONSE) Contract no.: PL 506462 Final Report DRAFT – Comments Welcome RESPONSE RESEARCH TEAM: Maurizio Zollo‚ INSEAD‚ Academic Director‚ MC chair Valeria Berchicci‚ INSEAD Adri Tolstrup‚ CBSc Lourdes Casanova‚ INSEAD‚ MC member Katrine Goul Dueholm ‚ CBS Donal Crilly‚ INSEAD
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Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community
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CSR and corporate ethics Table of Contents Table of Contents 2 Introduction 3 Definition of Main Terms 3 Corporate Social Responsibility (CSR) 3 Corporate Ethics 4 Critical Arguments 5 Role of CSR in Travel and Tourism Industry 5 Role of Business Ethics in Travel and Tourism Industry 6 Benefits of Implementing CSR and business ethics in the tourism industry 6 Evaluation 7 The link of CSR and business Ethics in tourism industry
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Citizenship and Friendship is a piece from ”Habits of the Heart’‚ which is written by Robert N. Bellah and associates. This passage talks about how the definition of friendship changes over time in American communities. Bellah says that classical ideas of friendship in early America contains three important elements that ”Friends must enjoy one another’s company‚ friends must be useful to one another‚ and friends must share a common commitment to the good”. According to Bellah‚ the first two elements
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Dec.‚ 1977. [13] Sharma G.S.‚ Economics Justice and the Indian Constitution some implications of the bonus case‚ 1966 P. 457 [14] “Satya Saran Chatterjee‚ “Modern business”‚ 1961 “Satya Saran Chatterjee‚ “Modern business” 1961 [15] T.H. Marshall‚ Citizenship and social class‚ London‚ Heinemenn Educational Books‚ 1963‚ P.11 [16] Venkata Subba Rao‚ G.C.‚ Commentaries on the Indian constitution‚ Part IV PP. 171 to 172 “Article 39 and Vaid K.N. “Labour Welfare in India” 1970 P.22 Page 298 of 298
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In the world today‚ Corporate Social Responsibility (CSR) has become one of the most essential aspects adapted by governments and companies. The concept of CSR normally relates to the firm’s decisions in which would help out towards the company’s growth as well as improving the development of having a better society. The reason CSR has become very important for firms today is to counteract the growing public skepticism caused by corporate wrongdoings (Birth et al.‚ 2008). CSR is defined as “a model
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Corporate Social Responsibility World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.” Simple definition: Seriously considering the impact of the company’s actions on society. PERSPECTIVE ON CSR
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Corporate social responsibility(CSR) is the corporation ’s way of giving back to the community. This research paper will discuss and analyze the benefits and problems of corporate social responsibility to see if the community is really benefiting from it or if it is just one of those things the corporation has to do to get credit on their tax return or as check mark. This paper will also discuss the incentives for company to engage in CSR ‚how consumers responds to CSR and their expectations from
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