Competition Players in the doughnut industry are: Dunkin’ Donuts‚ Krispy Kreme‚ Tim Hortons‚ Winchell’s Donut House and LaMar’s Donuts. As shown on the pie chart‚ there is a significant difference in the market share of these competing sellers‚ with Dunkin’ Donuts dominating with a 2002 worldwide sales of $2.7 billion‚ followed by Krispy Kreme and Tim Hortons‚ each with over $620 million in total sales. (2002 Sales for Winchell’s Donut House and LaMar’s not provided.) KRISPY KREME’S BROAD
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Lack of presentable and appealing doughnuts - Food portions are not reasonable to its price Opportunities: -Availability of franchises. - Internet potential for selling products to other markets. - A strong distributor network. - Mister Donut provide very competitive levels of compensation and benefits for its chosen team members. Threats: - The price of different ingredients and raw materials especially high quality coffee beans is increasing. - Future/potential competition
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References: Baertlein‚ L. (2011). Dunkin ’ Brands shares soar in stock market debut. Retreived on July 28‚2011 from http://finance.yahoo.com/news/Dunkin-Brands-shares-soar-in-rb-569341018.html?x=0&.v=4 Clearstation: News Articles: MCD. (2011). Retreived on July 28‚ 2011 from http://clearstation.etrade.com/cgi-bin/bbs?post_id=9791840&Refer=http://clearstation
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1. Does BSB‚ Inc.‚ enjoy any competitive advantages or core competencies? BSB does enjoy of certain core competencies that help the company overcome the environmental changes. Workforce: BSBs workforce is a core competency because they were flexible when Renee Kershaw made the decision to expand the menu at the grill to include pizzas. The existing workforce was trained to make pizzas and work the new equipment. This allowed BSB to respond to her market needs found with the survey results in
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Branded doughnuts are sold through 4. Revenue decreased 9.9% to a variety of outlets. $93.4 million. 6. There are distributions centres. ------------------------------------------------- Opportunities Threats 1. Dunkin doughnuts has the largest 1. Starbucks has strong loyalty number of total 6395 domestic franchisees. towards its quality products. 2. DD net increase of 94 new international 2. Rewards customers for their Stores while experiencing
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I. INTRODUCTION Krispy Kreme Doughnuts‚ Inc. (KKD) is an international retailer of high-quality sweet treats‚ including its signature hot Original Glazed® doughnut. It began as a small bakery in Winston Salem‚ NC on July 13‚ 1937. Since then‚ the company has built a global reputation for serving the highest-quality doughnuts and great tasting coffee. Krispy Kreme Doughnuts is part of the Quick Service Restaurant (QSR) Industry‚ which includes almost all companies in the “fast food” industry
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References: 3ZM. (2010). Dunkin ’ Donuts Hypothetical Marketing Strategy Case. Adam Antariksa‚ Y. (2012). Sample of SWOT Analysis : McDonald Reastaurant Case. StudyMarketing. camillemarier. (2011‚ 12 12). Livre Produit : Starbucks. Retrieved from Business clefs: http://businessclefs
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Retrieved March 6‚ 2011 From http://www.boston.com/business/articles/2009/06/18/mcdonalds_gains_ground_on_coffee_rivals_dunkin_starbucks/ 4. Franchise Clique‚ LLC. (Copyright 2011). Dunkin Donuts. Project‚ University of Houston‚ Victoria. Retrieved March 6‚ 2011 From http://www.franchiseclique.com/franchise/Dunkin%27-Donuts 5. MSN Money. (Copyright 2011). McDonalds. Project‚ University of Houston‚ Victoria. Retrieved March 6‚ 2011 From http://investing.money.msn.com/investments/company-report?symbol=mcd
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coffee one cup at a time rather than one pot at a time (Coffee.org‚ unknown). Today‚ GMCR has acquired and merged with several specialty coffee brewers and Keurig licenses the patents for creating single cup‚ or K-cup‚ coffee packages including Dunkin Donuts and Starbucks coffee (Dess‚ Lumpkin‚ Eisner‚ & McNamara‚ 2012). SWOT Analysis Strengths- Brand strength- Unique & large variety of products- Customer loyalty- Environmentally conscience‚ socially responsible- Innovative products and
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[pic] Marketing plan Company: Krispy Kreme Doughnuts‚ Inc. Products: Doughnuts‚ coffee beverages. Country: America [pic] Table of contents 1. Executive summary 2. Situation analysis 1. Background of Krispy Kreme and products 2. Product offering 3. Market summary 1. Target market 2. Market demographics 3. Market needs
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