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Strategies Being Pursued by Mcdonald’s in 2011

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Strategies Being Pursued by Mcdonald’s in 2011
Strategies Being Pursued by McDonald’s in 2011

“McDonald's Corporation (MCD, Trade ) today announced strong results for the second quarter ended June 30, 2011, driven by growth across all areas of the world.
McDonald's ongoing momentum reflects our commitment to the customer. By providing relevant food and beverage choices in convenient, modern restaurants, we're giving customers more reasons to visit us more often," said McDonald's Chief Executive Officer Jim Skinner. "McDonald's global results for the quarter demonstrate the resilience of our Plan to Win and our ability to execute successfully. Comparable sales and guest count increases across all segments, highlighted by June's strong results, drove double-digit operating income and earnings per share growth.
The Company reported the following highlights for the quarter:
Global comparable sales increased 5.6%, with the U.S. up 4.5%, Europe up 5.9% and Asia/Pacific, Middle East and Africa up 5.2%
Consolidated operating income increased 19% (11% in constant currencies)
Diluted earnings per share of $1.35, up 19% (11% in constant currencies)
Returned $1.4 billion to shareholders through share repurchases and dividends” (Clearstation , 2010)

What are the strategies currently being implemented by MCD management to stay on top of the competition? One is being the major sposor for the 2012 Olympic Games.
“McDonald's Corporation, a Worldwide Olympic Partner and Official Restaurant of the Olympic Games, today announced its sponsorship plans for London 2012 that will focus on championing happy, active kids.
As part of the company's commitment to food quality, McDonald's UK has opened its doors for customers and media to see some of the 17,500 British and Irish farms that provide the quality ingredients and food for McDonald's UK menu, and the London 2012 Olympic Games.
As the Official Restaurant of the Olympic Games, McDonald's is the only branded retail food service provider to feed the athletes.


References: Baertlein, L. (2011). Dunkin ' Brands shares soar in stock market debut. Retreived on July 28,2011 from http://finance.yahoo.com/news/Dunkin-Brands-shares-soar-in-rb-569341018.html?x=0&.v=4 Clearstation: News Articles: MCD. (2011). Retreived on July 28, 2011 from http://clearstation.etrade.com/cgi-bin/bbs?post_id=9791840&Refer=http://clearstation.etrade.com/ PR Newswire. (2011). McDonald 's Unveils Sponsorship Plans for London 2012 Olympic Games. Retrieved on July 28, 2011 from https://www.etrade.wallst.com/v1/stocks/news/search_results.asp?docKey=100-201p2808-1&DMSourceID=COMTEX&Source=PR%20Newswire&docDate=2011-07-20%2015:00:00&headline=McDonald%27s%20Unveils%20Sponsorship%20Plans%20for%20London%202012%20Olympic%20Games&refSymbols=undefined Rexrode, C, Associated Press. (2011). Happy Meal change: Apple slices in every Happy Meal. Retreived on July 28,2011 from http://www.csmonitor.com/Business/Latest-News-Wires/2011/0726/Happy-Meal-change-Apple-slices-in-every-Happy-Meal Stock: Burger King Holdings (BKC). (2010). Retrieved on July 28,2011 from http://www.wikinvest.com/stock/Burger_King_Holdings_%28BKC%29#FY2010_Q4_Earnings_Summary
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