How Did The London Olympic Games Impact People's Health?
The London Olympic Games held in 2012 was one of the largest investments and profit for the host country; “Success at Olympics produces an exceptional “symbolic profit” (Bourdieu, 1993) not only for individual athletes, but also for clubs, sports federations, sponsors andother related players. And, thereby, individual performances are likely to trigger a redistribution of for example, power, money, recruitment opportunities and TV broadcasting times in sports on a national and/or global scale” (Thiel, J., & Grabher, G, 2015).
Denis Oswald, the chairperson, maintained an objective to “successfully deliver a project on the scale of the Olympic Games and require everyone involved to be aligned to a clear and consistent vision – a vision which …show more content…
These companies played a vital role in providing large sums of finances to the event. However, many conflicts did arise with regards to the Health authorities, who weren’t accepting ‘fatty foods’ to be largely promoted on such a large platform like the London Olympics. “London cardiologist Dr Aseem Malhotra is so concerned about the impact on people's health he is questioning the association of the some of the key sponsors like Coca Cola, Cadbury's, McDonalds and Heineken with the 2012 Olympic Games” (BBC News, 2012). The president of the IOC, Jacques Rogge, however, justified the accusations by enlightening how ‘healthier options of food and drinks’ were available at the events. The national paper, Independent stated, “London 2012: Coca-Cola, McDonald’s and Cadbury given 'unrivalled platform' to promote unhealthy brands at Olympics” (Hickman, M, 2012), which is evident when we compare what the president of IOC stated; “McDonald's has four restaurants in London's Olympic Park, including its biggest in the world, which can seat 1,500 people. It extended its 36-year backing of the Games in January, by signing up as a sponsor for the next eight years. Coca-Cola, a sponsor since 1928, has also been signed up until 2020.” (The Telegraph, 2012). The strategic planning of the event managers and board members managed to use ‘grey area’ solutions to back up their potential conflicts and use official regulations to back up their
Denis Oswald, the chairperson, maintained an objective to “successfully deliver a project on the scale of the Olympic Games and require everyone involved to be aligned to a clear and consistent vision – a vision which …show more content…
These companies played a vital role in providing large sums of finances to the event. However, many conflicts did arise with regards to the Health authorities, who weren’t accepting ‘fatty foods’ to be largely promoted on such a large platform like the London Olympics. “London cardiologist Dr Aseem Malhotra is so concerned about the impact on people's health he is questioning the association of the some of the key sponsors like Coca Cola, Cadbury's, McDonalds and Heineken with the 2012 Olympic Games” (BBC News, 2012). The president of the IOC, Jacques Rogge, however, justified the accusations by enlightening how ‘healthier options of food and drinks’ were available at the events. The national paper, Independent stated, “London 2012: Coca-Cola, McDonald’s and Cadbury given 'unrivalled platform' to promote unhealthy brands at Olympics” (Hickman, M, 2012), which is evident when we compare what the president of IOC stated; “McDonald's has four restaurants in London's Olympic Park, including its biggest in the world, which can seat 1,500 people. It extended its 36-year backing of the Games in January, by signing up as a sponsor for the next eight years. Coca-Cola, a sponsor since 1928, has also been signed up until 2020.” (The Telegraph, 2012). The strategic planning of the event managers and board members managed to use ‘grey area’ solutions to back up their potential conflicts and use official regulations to back up their