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    emotions like love‚ and reminiscence. Those Winter Sundays by Robert Hayden speaks about how on sundays the speaker’s father had to wake up and work in the cold‚ yet nobody ever thanked him. In the song When I’m gone by Eminem he stresses on his daughter Hailie he doesn’t have time to spend with him. In those Winter Sundays the speaker emphasizes that his father works everyday not just everyday. The speaker says his father works and he works on “Sundays too” therefore meaning his father is supposed

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    Advertising Trends

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    QUESTIONNAIRE ❖ Has the advertising scenario changed in India in recent times? ❖ What are the emerging patterns‚ concepts and paradigms in the advertising industry? ❖ How has Internet in your opinion changed the rules of marketing and communication and the associated dynamics of the market place? ❖ Advertising on mobile phones has also become quite popular recently. What are your views on this? ❖ Is in store merchandising programs becoming as popular as Internet

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    The Creative Process

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    Humanities THF 7:30-9:00/ 9:30 am The Creative Process -has six phases: Inspiration: In which you research and generate many ideas Clarification: In which you focus on your goals Evaluation: In which you review your work and learn from it Distillation: In which you decide which of your ideas to work on Incubation: In which you leave the work alone Perspiration: In which you work determindedly on your best ideas To make best use of the creative process: • Each phase should be visited many

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    unethical advertising

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    Generally speaking‚ advertising is the promotion of goods‚ services and ideas‚ usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity‚ public relations‚ personal selling and sales promotion. Advertisement Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to

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    Criticism and defences of advertising -Advertising supports our economic system; without it new products could not be introduced and developments in others could not be announced. Competitive advertising of new products and new business powers the ‘engine’ of our economy‚ fastering economic growth and creating jobs in many industries. -People use advertising to gather information before making buying decision -A revenues make possible the ‘free’ mass media we use not only for entertainment

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    Bombshell Advertising

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    Isn’t that wrong?” I would think in my little eight-year-old mind. Still to this day‚ I wonder why a store that is trying to get more business from women would show pictures that turns mothers away and the advertisements are appealing to men. Advertising is around everywhere‚

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    Executive Summary An integrated marketing communications audit was performed on Dell Inc. The audit determined that Dell Inc. had successfully moved away from the mass media approach to marketing through the implementation of a direct marketing to the consumer strategy. The audit determined further that Dell Inc. could improve its marketing effort by building on the successful direct marketing to consumer program to develop and Integrated Marketing Communications Plan. The elements of such a plan were

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    Robert Hayden’s poem “Those Winter Sundays” describes a familial relationship between two people‚ and how that makes one of the characters register the sacrifices of his father‚ allowing him to be more grateful and to relinquish his cold attitude. The child’s father could be considered a hardworking man‚ because after a strenuous week of work‚ he continues to fulfill his duties of a parent and tends to his family. “..With cracked hands that ached from labor in the weekday weather made banked fires

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    Kids Advertising

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    A PROJECT REPORT ON ADVERTISING AND KIDS Acknowledgement The subject matter of this report would remain incomplete without acknowledging gratefully the efforts and inputs of the people who made it possible. With deep sense of gratitude I acknowledged the encouragement and guidance received by Mr.Gajendar Sharma‚ for facilitating with suggestions/comments for maintaining the quality of the report. I feel indebted to all the kids and their parents especially who patiently

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    History of Advertising

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    Advertising as a promotional and communicational tool has come a long way through the ages to become so important and significant in our modern society. Common people may still not realize what important part it takes in our society and business‚ what great influence it has on creating‚ forming and even changing people’s attitude and decisions about things and events. It has a long history of progress‚ although the greatest influence on its present status is due to these factors: • The development

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